Chapter 2: Studying Behaviour Scientifically Flashcards
5 steps in the scientific process
1) IDENTIFY a question of interest
2) GATHER information and FORM hypothesis
3) TEST hypothesis by conducting research
4) ANALYSE data, draw conclusions and REPORT
5) BUILD a body of knowledge, ask further questions, conduct more research
Name 3 characteristics of good theories
- incorporates existing facts and observations and organizes info in a meaningful way
- is testable
- conforms to the law of PARSIMONY - if 2 theories can explain and predict the same phenomenon equally well, the simpler theory is the preferred one
Law of parsimony
if 2 therories can explain and prdict the sme phenomenon equally well, the simpler thery is the preferred one
variable
any factor or characteristic that can vary - ex. hair colour, height
operational definition
they translate abstract concepts into something observable and measureable
social desieability bias
the tendency to respond in a socially acceptable manner rather than according to how one truly feels or behaves
reaction time
how rapidly one responds to a stimulus
reliable
consistent observations
archival measures
records or documents that already exist
methods of research
- descriptive research
- case study
descriptive research
seeks to identify how humans and other animals behave, particularly in natural setting
case study
an in-depth analysis for an individual, a group or an event
advantages of case study
when a rare phenomenon occurs, the method enables scientist to study it closely
naturalistic observation
the researcher observes behaviors as it occurs in a natural setting
population
consists of all the individuals about whom we are interested in drawing a conclusion
sample
a subset of individuals drawn from the larger population of interest
representative sample
one that reflects the important characteristics of the population