Chapter 2: Planning Flashcards
key issue in management
high difficulty in predicting the future of human affairs
planning
involves setting goals and figuring out ways to reach them
involves the following overlapping elements:
- strategic planning: firm’s overall master plan that shapes its destiny
- tactical planning: translates strategic plans into specific goals for organizational units
- operational planning: requires specific procedures and actions at lower levels in an organization.
both tactical + operational planning support the strategic plan
rational framework for planning (8)
define current situation (critical to establish goals)
set goals/strategies
evaluate environment + possible barriers (int/external)
develop action plan to reach targets (specific steps)
develop budgets
implement plans
control implementation of plans
make contingency plans (if plan goes sideways)
eg. exit strategy
define business strategy
organization’s plan for achieving its vision, mission, and goals in its environment.
four components of business strategy
devised my Michael Porter
- strategy involves more than operational effectiveness
- not enough for sustained profitability
- fit drives both competitive adv + sustainability
- combine activities for making product + service
- strategy rests on unique activities
- deliver unique value (USP)
- sustainable strategic position requires trade-offs
- when activities are incompatible
vision statement
idealized picture of organization’s future
great perspective
mission statement
identifies firm’s purpose and where it fits in the world
mission is more grounded in present realities than vision
- some companies use the terms interchangeably.
inputs needed to formulate strategy (5)
- advise with a large group of individuals
- receive info from various sources (quantitative + qualitiave reports, meeting, survey…)
- define + comprehend competitive environment
- analyze realities of business situation
- define key assumptions as to: environment, clients, skills, suppliers, competitors
SWOT analysis
method of considering the strengths, weaknesses, opportunities, and threats in a given situation
- useful visual tool
limitations:
- might overly simplify complex issues
- only a current snapshot, needs to be updated regularly
five competitive forces
Michael Porter conclude that business-level strategies are the result of five competitive forces in the company’s environment
- power of customers to affect pricing + profits
- power of suppliers to affect prices
- threat of similar or substitute products
- competition impacting investment in marketing + research
- threat of new market entrants (impact profits)
three major levels of business strategy
corporate: concerned with total direction of enterprise and selection of specific businesses
business: how to compete in each of the businesses
functional: actions required to implement the two strategies (corporate and business level)
examples of the major levels of business strategy
corporate level strategy: strategic alliance + diversification + sticking to core competences
business level strategy: product differentiation + cost leadership + focus on specific markets
functional level strategy: finding and retaining best people + higher speed
vehicles through which strategic plans and strategy are converted into action (4)
operating plans: means through which strategic plans out to be used to alter firm’s future
policies: general guidelines to follow for decision making
procedures: establish customary method of handling future activities
rules: specific courses of action/conduct that must be followed
management by objectives (MBO)
systematic application of goal setting and planning to help individuals and firms be more productive
- establish organization goals
- establish unit objectives
- review subordinates proposals
- negotiate or agree
- create action plan
- review performance
degree of change
stability incremental change (moderate applications) disruptive change (new tech)
product/company life cycle (4)
launching
growth
maturity
decline
possible to renew lifecycle: cut prices, product enhancement, redesigning packaging, exporting…
first mover advantages + disadvantages
first mover: \+ leadership \+ reputation \+ brand loyalty \+ market knowledge
second mover:
- uncertainty
- financial risks
- higher development costs
- risk of facing faster competitors
difference between a programmed and non-programmed decision
programmed decision is a decision you know you need to take and can made into a procedure, whereas, a non-programmed decision is not expected
- difficult because of its complexity and the fact that the person faces it infrequently
rational decision making model (also suitable for non-programmed decisions) (5)
identify + make diagnostic of problem develop alternative solutions evaluate alternative solutions implement the decision evaluate and control