Chapter 2: Creative Thinking And Organization

Question 1

3 creative thinking steps

Answer 1

1. Identify
2. Explain
3. Choose

Question 2

7 creative thinking techniques

Answer 2

1. Decision tree
2. Value chain analysis
3. SWOT analysis
4. Delphi techniques
5. Resource based approach
6. Balanced score card
7. Strategic management

Question 3

Creating a competitive advantage:
4 formal business strategies

Answer 3

1. Generic strategies
   - low in cost
   - focus/niche
   - differentiate
2. Corporate strategies
   -combination
   - decline/defence
   -growth
3. Integration strategies
   - forward integration
   - Backward integration
   - horizontal integration
4. Other strategies