Chapter 2 - Competiveness, Strategy, and Productivity Flashcards
Competitiveness
the ability and performance of an organization in the market compared to other organizations that offer similar goods or services.
Strategy
The long-term plans that determine the direction an organization takes to become (or remain) competitive.
Strategic planning
the managerial process that determines a strategy for the organization and implements it through allocation of resources and action plans.
Productivity
a measure of productive use of resources
what are the key purchasing criteria factors?
Price
Quality
Variety
On-Time
Order Qualifiers
the competitive standard characteristics of a product or service that cause it to be viewed for purchase by a consumer.
Order winners
The characteristics that distinguish the product or service from others to be more competitive and better for a customer and win the customer’s purchase
What are the four competitive priority factors
1) Cost
2) Quality
3) Flexibility
4) On-Time & Reliable Delivery
What are the three basic business strategies?
1) Low cost
2) Responsiveness
3) Differentiation from competitors
What are some examples of different strategies an organization might choose?
1) Low Cost
2) Scale-Based strategies
3) Specialization
4) Newness
5) Flexible operations
6) High Quality
7) Service
8) Sustainability
Low Cost
Outsource operations to third world countries that have low labour costs
Scale-based strategies
Use Capital-intensive methods to achieve high output volume and low unit costs
Specialization
Focus on narrow product lines or limited service to achieve higher quality
Newness
Focus on innovation to create new products or services
Flexible operations
Focus on quick response and/or customization