CHAPTER 2 - Changing identity Flashcards
Assimilation
The process of incorporating individuals from a particular ethnic or cultural group into a larger mainstream group that has a different culture is often seen as a form of social integration.
Back stage
A term used to describe the place or situation in which individuals can let their guard down, relax, and behave in a less guarded or more authentic way in comparison to the front stage.
Branding
The process of creating a unique identity for a product, company, or person in a competitive market by using a specific name, logo, or image.
Creole identity
A term used to describe a cultural identity that is formed in a new context as a result of the interaction of various cultures.
Dual socialisation
The process of individual learning and adopting different behaviours and values from two main social sources, which can be family and school, or two different cultures.
Everyday life
The term is used to describe the typical and routine aspects of an individual’s daily existence.
Face
In sociology, it refers to the image or impression that an individual presents to others, which is often related to their social identity or culture.
Focus group interviews
A qualitative research method that involves a group of people who discuss a particular topic or issue with a facilitator.
Formal norms
Explicitly defined standards or rules of behavior that are established by society, often enforced by law or social institutions.
Front stage
A term used to describe the place where individuals perform to a particular audience and pay more attention to the impression they make, often in social interactions.
Generalised other
individuals or groups that have a significant impact on an individual’s socialisation, values, and behaviours, such as parents, teachers, or media.
Groups
A collection of individuals who share common interests, characteristics, or goals.
Hyphenated identity
A term used to describe an individual who has multiple cultural identities, such as an Asian-American or Afro-Caribbean.
Identity (I, personal, social, collective)
A broad term that refers to the essential character of an individual or group, often shaped by cultural, social, and environmental factors.
Image
The impression or perception of something or someone that is created or shaped by advertising, reputation, or cultural representations.
Imitation
The process by which individuals learn or adopt a specific behaviour or skill by observing others.
Informal norms
Unspoken rules and customs that are not officially established, but govern certain aspects of behaviour in society.
Integration
The process of creating unity, harmony, or a shared identity among individuals or groups that have different backgrounds or values.