CHAPTER 2 BOOK-BASED Flashcards
Social media influencers derive their income from the following sources:
- YouTube Partner Program
- Sponsored Social And Blog Posts
- Display Advertising
- Becoming a Brand Representative/Ambassador
- Affiliate Marketing
- Co-creating Product Lines
- Promoting Own Products
- Photo And Video Sales
- Digital Courses, Subscriptions, e-books
- Podcasts and Webinars
YouTube Partner Program - this allows an influencer to make money from–
a. advertising revenue - the influencer gets ad revenue from display, overlay, and video ads.
b. channel membership - the influencer makes recurring monthly payments in exchange for special perks that he/she/it offers.
c. merch shelf - followers can browse and buy official branded merchandise from the influencer’s watch pages.
d. super chat and super stickers - followers pay to get their messages highlighted in chat streams. e.
e. YouTube Premium Revenue - the influencer gets a part of a YouTube Premium subscriber’s subscription fee when followers watch his/her/its contents.
Youtube Partner program allows an influencer to make money from:
- advertising revenue
- channel membership
- merch shelf
- super chat and super stickers
- YouTube Premium Revenue
An influencer features a product or concept he/she/it is paid to promote.
Sponsored Social and Blog Posts
Influencers also have the ability to earn money passively through this. Here, the ad is similar to radio commercials because it interrupts the program.
Display Advertising
The influencer would promote the products on his/her/its social media account in exchange for free products from the brand.
Some brands may pay an additional fee for every piece of content or conversion the influencer creates or drives.
Becoming a Brand Representative/Ambassador
In this type of arrangement, an affiliate marketer for the brand or the influencer would be provided with a unique link or code that will be used for tracking his/her conversions. For every conversion resulting from the said link or code, the influencer will earn a commission.
Affiliate Marketing
A brand would partner with an influencer to co-create products for their brand and the latter, in turn, gets paid based on a certain percentage of the profits.
Co-creating product lines
The influencer may come up with his/her own line of products.
Promoting own products
Influencers may create and sell frame-worthy pictures, high-quality videos, or the rights over them as well.
Photo and Video Sales
Influencers sell digital products.
Digital courses, subscriptions, e-books
These may include sponsored ads that generate money or the influencer may charge a small fee to access the content.
Podcasts and Webinars
Fringe Benefits include the ff:
a. Housing;
b. Expense account;
c. Vehicle of any kind;
d. Household personnel (maid, driver, etc…);
e. Interest on loan at less than market rate to the extent of the difference between the market rate and actual rate granted;
f. Membership fees, dues and other expenses borne by the employer for the employee in social and athletic clubs or other similar organizations;
g. Expenses for foreign travel;
h. Holiday and vacation expenses;
i. Education assistance to the employee or his dependents; and
j. Life or health insurance and other non-life insurance premiums or similar amounts in excess of what the law allows.
The following shall be considered CITIZENS of the Philippines:
- Those who are citizens of the Philippines at the time of the adoption of the Feb. 2, 1987 Constitution;
- Those whose *fathers or mothers are citizens of the Philippines;
- Those born before Jan. 17, 1973, the date of the adoption of the 1973 Constitution, of Filipino mothers, who elect Philippine citizenship upon reaching the age of majority; and
- Those who are naturalized in accordance with law
a Filipino citizen who permanently resides in the Philippines.
Resident Citizen
A citizen of the Philippines who establishes to the satisfaction of the Commissioner the fact of his physical presence abroad with a definite intention to reside therein.
A citizen of the Philippines who leaves the Philippines during the taxable year to reside abroad, either as an immigrant or for employment on a permanent basis.
A citizen of the Philippines who works and derives income from abroad and whose employment thereat requires him to be physically present abroad most of the time during the taxable year. “Most of the time” is interpreted to mean presence abroad for at least 183 days during the taxable year (BIR Ruling 128-99, Aug. 18, 1999).
A citizen who arrives in the Philippines at any time during the taxable year to reside permanently in the Philippines shall likewise be treated as this for the taxable year in which he arrives in the Philippines with respect to his income derived from sources abroad until the date of his arrival in the Philippines.
- The taxpayer shall submit proof to the Commissioner to show his intention of leaving the Philippines to reside permanently abroad or to return to and reside in the Philippines, as the case may be.
Non-Resident Citizen
An individual whose residence is within the Philippines and who is not a citizen, thereof. He is one who is actually present in the Philippines and who is not a mere transient or sojourner. But residence does not mean mere physical presence. An alien is considered a resident or a non-resident depending on his intention with regard to the length and nature of his stay.
Resident Alien
An individual whose residence is not within the Philippines and who is not a citizen thereof.
Non-Resident Alien
It refers to a non-resident alien who shall come to the Philippines and stay for an aggregate period of more than one hundred eighty (180) days during any calendar year.
Non-Resident Alien Engaged in Trade and Business (NRAETB)
It refers to a non-resident alien who shall come to the Philippines and stay for an aggregate period of one hundred eighty (180) days or less during any calendar year.
Non-Resident Alien Not Engaged in Trade and Business (NRANETB)
In general, means all remuneration for services performed by an employee for his employer under an employer-employee relationship, unless specifically excluded by the Code.
The name by which the remuneration for services is designated is immaterial. Thus, salaries, wages, emoluments and honoraria, allowances, commissions (e.g. transportation, representation, entertainment and the like); fees including director’s fees, if the director is, at the same time, an employee of the employer/corporation; taxable bonuses and fringe benefits, except those which are subject to the fringe benefits tax under Sec. 33 of the Code and the allowable “de minimis” benefits; taxable pensions and retirement pay; and other income of a similar nature constitute compensation income.
Compensation Income