Chapter 2: A Day In The Life Of A Pharmaceutical Rep Flashcards
Most days, a typical pharmaceutical representative will present the product to how many clinics, offices, or hospitals?
8-12
As a pharmaceutical representative, you are responsible for what?
Understanding and staying current on your company’s products as well as your competitor’s products.
What is the goal of a pharmaceutical rep?
Selling a product service or concept.
Visits are based on the priorities, set forth by the pharmaceutical company, sales managers, and marketing managers. True or false?
True
Most visits will be a physicians offices were the reps make presentations. True or false?
True
How long do you typically have to communicate your marketing presentation?
A few minutes.
Some third-party payers include:
The insurance company, the employer, managed care organizations, or the US government (Medicare/Medicaid).
As an entry-level pharmaceutical representative, who is your primary target?
The physician.
What is a major challenge you will encounter?
How to differentiate yourself from the competition.
Free samples are particularly valuable to physicians and their patients and almost all physicians welcome them. True or false?
True.
The success on any particular day depends on your planning, organization, reports, and notes. True or false?
True.
Almost all pharmaceutical companies offer assistance to their salesforce in keeping their product knowledge up-to-date. Such as with internal continuing education programs that are product and company specific. True or false?
True.
What is a medical library?
This is one of the oldest methods of acquiring medical information.
Most hospitals or clinics, will have a library where current information will be available.
What are medical journals?
These are where a major and current studies are published. These are considered good sources of information.
What are specialists?
These are researchers, they perform testing and do necessary research for new products.
