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Mass Media Midterm > Chapter 2 > Flashcards

Chapter 2 Flashcards

1
Q

day-and-date release

A

premiering and releasing a movie to the public at the same time through a theater, DVD, and download

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2
Q

formats

A

a radio station’s particular sound or programming content

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3
Q

platform

A

the means of delivering a specific piece of media content

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4
Q

media multitasking

A

simultaneously consuming many different kinds of media

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5
Q

convergence

A

the erosion of traditional distinctions among media (media convergence is merging together multiple types of media, ex; the smartphone has internet, radio, video games, etc)

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6
Q

What are the three main forces that alter the nature of media industries

A

concentration of media ownership and conglomeration, rapid globalization, and hypercommercialization

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7
Q

concentration of ownership

A

ownership of different and numerous media companies concentrated in fewer and fewer hands: fewer organizations controlling shares of mass media

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8
Q

conglomeration

A

the increase in the ownership of media outlets by larger, nonmedia companies (ex: comcast/ walt disney)

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9
Q

economies of scale is a defense to

A

concentration and conglomeration

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10
Q

economies of scale

A

concept that relative cost declines as the size of the endeavor grows

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11
Q

oligopoly

A

a concentration of media industries into an even smaller number of companies, ex; AT&T and Verizon are dominating cell phone services

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12
Q

globalization

A

ownership of media companies by multinational corporations

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13
Q

audience fragmentation

A

audiences for specific media content becoming smaller and increasingly homogeneous (ex: having Ski and Internet Geek magazines for specific audiences)

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14
Q

narrowcasting/ niche marketing/ targeting

A

aiming broadcast programming at smaller, more demographically homogeneous audiences

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15
Q

Zonecasting

A

allows radio stations to deliver different commercials to specific neighborhoods

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16
Q

location based mobile advertising

A

lets marketers directly send ads targets to you are wherever you are at that moment

17
Q

addressable technologies

A

technologies permitting the transmission of very specific content to equally specific audience members

18
Q

taste publics

A

form of media, groups of people bound by little more than interest in a given form of media content

19
Q

hypercommercialism

A

increasing the amount of advertising and mixing commercial and noncommercial media content (ex: american idol’s program, half the hour is dedicated to promotions)

20
Q

product placement

A

the integration, for a fee, of specific branded products into media content

21
Q

brand entertainment

A

brands are a part of and essential to a certain program, in order to make jokes about McDonalds, you need McDonalds brand in media content

22
Q

payola

A

payment made by recording companies to DJs to air their records

23
Q

webisodes

A

Web-only television shows

24
Q

Tony Kern

A

technology attorney who stated convergence is fueled by providing a common mean to present all forms of communication, high speed connectivity, and the positive effects of the advancements in technology

25
Q

synergy

A

energy between overlapping media

26
Q

platform agnostic

A

having no preference for where we access our media content

27
Q

blogs

A

regularly updated online journals that comment a wide variety of topics

28
Q

cost of entry

A

amount of money needed for media content production

29
Q

messages sent by mass communication are

A

identical, mechanically produced, simultaneously sent, inflexible, and unalterable

30
Q

really simple syndication

A

allows users to access updates to online content in way they can understand it

31
Q

and RSS message is

A

alterable and unique

32
Q

appointment consumption

A

audiences consume content at a time predetermined by the producer and distributor

33
Q

consumption on demand

A

ability to consume any content anytime/ anywhere

34
Q

In the traditional model of mass communication, feedback is

A

inferential and delayed

35
Q

Wilbur Schramm’s fraction of selection:

A

is the expectation or effort of the consumer, it is used to determine success

36
Q

The Trades

A

created about someone else’s business., industry based publication; trade magazines

37
Q

erosions of distinctions among media

A

media brands overlap more than one media type; ex: The mighty ducks being a hockey team, disney brand, and movie

38
Q

what is the significance for low cost entry

A

the world is shifting from a work of consuming to a world of creating

Mass Media Midterm (6 decks)

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