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Mass Media Midterm > Chapter 1 > Flashcards

Chapter 1 Flashcards

1
Q

Give the two definitions of communication

A

transmission of a message from a source to a receiver, the process of creating a shared meaning **

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2
Q

Harold Lasswell

A

political scientist that made a convenient way to describe communication is answering five questions:
who? says what? through which channel? to whom? with what effect?

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3
Q

There must be ____ of a meaning for communication to take place

A

sharing

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4
Q

feedback

A

response

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5
Q

communication is a ____ and ____ process

A

reciprocal and ongoing process

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6
Q

Who was Wilbur Schramm

A

communication researcher, used ideas from Charles Osgood to visually represent interpersonal communication

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7
Q

interpersonal communication

A

communication between two or a few people

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8
Q

The Osgood and Schramm Model of communication states that precipitants are ___ because there are no clear sources and receivers in a reciprocal process

A

interpreters

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9
Q

encoding vs. decoding

A

encoding- transformed into understandable sign and symbol system
decoding- signs and symbols are decoded

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10
Q

What is missing from the Osgood and Schramm Model

A

noise

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11
Q

noise

A

anything that interferes with successful communication

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12
Q

medium

A

means of sending information

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13
Q

mass medium

A

when the medium is a technology that carries messages to large amounts of people

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14
Q

mass communication

A

process of creating a shared meaning between mass media and their audiences

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15
Q

In Schramms mass communication model, feedback is represented by:

A

a dotted line- inferential feedback

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16
Q

inferential feedback

A

indirect rather than direct feedback

17
Q

James W. Carey

A

media theorist that offered a cultural definition of communication

18
Q

cultural definition of communication

A

Communication is a symbolic process whereby reality is produced, maintained, repaired, and transformed

19
Q

James W. Carey’s definition states that what two things are linked

A

communication and reality

20
Q

culture

A

the learned behavior of members of a given social group

21
Q

Benefits to culture

A

it helps define us and our world

22
Q

How are communication and culture related

A

through communication over time we have learned what our culture expects of us

23
Q

dominant culture/ mainstream culture

A

the culture that holds sway with majority of people

24
Q

bounded/ co-cultures

A

smaller cultures within a national culture

25
Q

technology determinism

A

machines and their development drive economic and cultural change

26
Q

media literacy

A

the ability to effectively and efficiently comprehend and use any form of communication

27
Q

what book did Gutenberg produce using Korea metal mold printing

A

the bible

28
Q

Stuart Ewen

A

media professor that compared media literacy with traditional literacy

29
Q

Art Silverlatt

A

media scholar that identified the seven fundamental elements of media literacy

30
Q

List the components of media literacy

A

A critical thinking skill that allows someone to independently judge media content, an understanding of the mass communication process, awareness of the impact of media on the individual and society, strategies for analyzing media messages, understanding that media content leads to culture, the ability to understand media content

31
Q

multiple points of access

A

to be able to approach media content from a variety of directions and choose a media type according to one’s preference

32
Q

third person effect

A

the common attitude that others are influenced by media messages but that we are not

33
Q

Know the seven media literacy skills for humans

A

ability to filter out noise, understand and respect media messages, be able to react accordingly to a media message, develop expectations, know when genres are being mixed, know credibility of media messages

34
Q

genre

A

categories of expression within the different media

35
Q

convenctions

A

standardized style elements that characterize genres

36
Q

production values

A

the choice of lighting, editing, special effects, etc.

37
Q

what is parchment

A

paper from dried animal skins

38
Q

Chinese invented the _____ which used ___ letters, but Gutenberg gave it metal letters

A

Print Press, wooden letters

39
Q

What event in history printed the Bible over and over?

A

The Industrial Revolution

Mass Media Midterm (6 decks)

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