Chapter 2 Flashcards
1
Q
Strategic leadership (3 traits)
A
Mission, Vision, Values
2
Q
Vision:
A
a firm’s ambition
3
Q
Mission
A
What a firm actually does
4
Q
Values
A
ethical standards and norms that govern individual and
organizational behavior
5
Q
An effective vision should be:
A
- Forward-looking
- Clear
- Brief
- Empowering
6
Q
is defined by the product or
service provided by the firm
A
A PRODUCT-ORIENTED VISION
7
Q
is defined by the customer
and satisfying customer needs
A
A CUSTOMER-ORIENTED VISION
8
Q
describes what a firm actually does
A
A MISSION STATEMENT
9
Q
are the ethical standards and
norms that govern the behavior of individuals within an
organization
A
ORGANIZATIONAL VALUES
10
Q
Organizational values (4)
A
- Communication
- Respect
- Integrity
- Excellence
11
Q
The best goals and objectives are SMART
A
- Specific—goals should be EXPLICT and direct people’s energy effectively
- Measurable—goals should be QUANTIFIABLE; will help measure success
- Aggressive—goals should be CHALLENGING
- Realistic—goals should be ACHIEVABLE; lofty but reasonable
- Time-Bound—goals should be FINITE; based on a delineated timeline
