Chapter 2 Flashcards
What does it mean to be audience focused?
- Spotlight audience benefits
- Cultivate a “you” view
- Use a conversational but professional tone
What is emphasis via position?
A writing design technique where the placement of information is strategically used to highlight its importance or draw attention to it.
What are emphasis postitions?
- Beginning position
- Ending position
- Standalone position
- Visual position in layouts
What is emphasis via sentence structure?
A writing technique that highlights key ideas or information by strategically constructing sentences to draw attention to what matters most.
What is the significance of subordinate and main clause?
The main clause and subordinate clause can be distinguished by their grammatical structure and function in a sentence.
What is a main clause?
A main clause can stand alone as a complete sentence because it expresses a complete thought.
What is a subordinate clause?
A subordinate clause (also called a dependent clause) cannot stand alone as a complete sentence because it does not express a complete thought. It depends on a main clause to make sense.
How do you personalize your message?
- Know your audience
- Use their name
- Aknowledge shared experiences
- Focus on their needs and interests
- Adopt the right tone
What are rubber stamps?
Phrases or expressions that are overused, formulaic, or automatic, often lacking originality or genuine thought.
What are examples of rubber stamps in a professional setting?
- As per our last conversation
- Please let me know if you have questions
- Thank you for understanding
What are examples of rubber stamps in casual settings?
- Have a nice day
- It is what it is
- Take care
What are concepts of inclusive language?
- Gender
- Race
- Age
- Disability
How do you communicate ethically?
- Honesty
- Clarity
- Respect
- Fairness
- Confiedentiality
What is lie of commission?
A deliberate act of providing false information or misrepresenting the truth to deceive others.
What is lie of omission?
Occurs when someone deliberately withholds important or relevant information, leading others to form flat or incomplete conclusions.
What is paltering?
A form of deception in which someone uses truthful statements to mislead others.
What is a noun?
A person, place, or thing.
What is a pronoun?
A word used to replace a previously mentioned or known noun.
What is an antecedent?
The original noun replaced by the program.
What are common nouns acting as a unit?
The team presented its decision.
What are common nouns acting individually?
The team signed their contracts for the upcoming season.
What are missing/faraway antecedents?
Occurs when the pronoun in a sentence doesn’t have a clear or nearby noun to refer to, leading to ambiguity or confusion.
What are anticipatory antecedents?
Occurs when a pronoun appears before the noun it refers to (its antecedent) in a sentence.
What are ambiguous antecedents?
Occurs when it is unclear which noun a pronoun refers to, leading to confusion or multiple interpretations.
