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Business Studies > Chapter 19- promotion and place > Flashcards

Chapter 19- promotion and place Flashcards

1
Q

what is promotion?

A

v

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2
Q

why is it an important part of the marketing mix?

A

c

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3
Q

what are promotional objectives?

A

sd

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4
Q

what are the key issues of making promotional decisions?

A

df

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5
Q

what is above the line promotion?

A

d

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6
Q

what is advertising?

A

de

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7
Q

what are the two types of advertising?

A

ef

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8
Q

what is trade advertising?

A

f

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9
Q

what are advertising agencies?

A

edfc

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10
Q

what are the factors that influence choice of media to use?

A

b

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11
Q

what is below the line promotion?

A

h

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12
Q

what is sales promotion?

A

h

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13
Q

what is personal selling?

A

fc

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14
Q

what is direct mail?

A

d

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15
Q

what is sponsorship?

A

d

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16
Q

what is PR?

A

cd

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17
Q

what is branding?

A

vf

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18
Q

benefits of having a brand identity?

A

dcd

19
Q

what is brand extension?

A

ggff

20
Q

what are the ways to set marketing budgets?

A

fd

21
Q

is the marketing budget well spent?

A

gf

22
Q

what are the benefits to society of promotional expenditure?

A

gkl

23
Q

what are the drawbacks to society of promotional expenditure?

A

g

24
Q

how can the effectiveness of promotional campaigns be assessed?

A

cc

25
Q

what type of advertising to use at introduction stage?

A

d

26
Q

what type of advertising to use at growth stage?

A

fc

27
Q

what type of advertising to use at maturity stage?

A

c

28
Q

what type of advertising to use at decline stage?

A

sd

29
Q

what are the functions of packaging?

A

fc

30
Q

what is channel of distribution?

A

xs

31
Q

why is channel of distribution choice important?

A

fd

32
Q

what are the factors that affect choice of distribution channel?

A

gnkfjc

33
Q

benefits of direct selling?

A

ff

34
Q

drawbacks of direct selling?

A

dfc

35
Q

benefits of one intermediary channel?

A

fd

36
Q

drawbacks of one intermediary channel?

A

f

37
Q

benefits of 2 intermediary channel?

A

d

38
Q

drawbacks of 2 intermediary channel?

A

d

39
Q

how does internet impact 4 C’s?

A

dcfc

40
Q

what is viral marketing?

A

cx

41
Q

what are the benefits of internet marketing?

A

fd

42
Q

what are the drawbacks of internet marketing?

A

fdfc

43
Q

what is an integrated marketing mix?

A

dd

44
Q

what are the qualities of effective marketing mix decisions?

A

dd

Business Studies (13 decks)

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