Chapter 18: Decision Process Flashcards by Lauren van Es | Brainscape

Q

What is more important than the tangible attributes of a product or solution?

A

The emotions derived on the buying journey, from dealing with you!

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Q

Which 5 questions are stakeholders asking of you?

A

Do I like you?
Do you listen to me?
Do you make me feel important?
Do you get me and my problems?
Do I trust and believe you?

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