Chapter 17a - International Strategies of CSR Flashcards
The idea of Dunn and Yamashita
MNE can do well and do good at the same time
Make shareholders and stakeholders alike happy via corporate citizenship
Why is CSR important?
Can be an opportunity to develop FSAs
Hewlett Packard (HP) focuses on three CSR areas
Privacy
Environment
E-inclusion (connecting people to social and economic opportunities)
HP also has established seven strategic objectives for each social issue in Kuppam, India
Unearthing customer needs
Fielding a diversity talented team
Adopting a systems approach
Creation of a leading platform
Building an ecosystem of partners
Set a deadline for the project
Solving, stitching, and scaling
4 phases to project development
Quick start (5 months)
Ramp up (8 months)
Consolidation (3rd year)
Transition (2nd and 3rd year)
Quick start
Establish credibility
Ramp up
Gathering resources for prototyping and training stakeholders
Connecting the ecosystem of intenraionthl and local partners
Consolidation
Evaluates intellectual property
Transition
Community leaders are identified
Power and knowledge are transferred to locals
What do Lock and Romis argue
MNEs need to go beyond monitoring suppliers for compliance with labour codes of conduct and should instead collaborate closely with suppliers to attack problems of poor working conditions at their source
Four approaches used by MNEs to improve access to drugs in developing countries
Drug donation
Out licensing
Price referencing
Differential pricing
Drug donation
Give away drugs, free of charge
Not sustainable
Out licensing
Host country produces drugs under licence, and MNE profits from it
Advantage of out licensing
Distance form the lower price offered in a developing country
Disadvantage of out licensing
Risk of price referencing
