Chapter 17 & 22

Question 1

Triangulation

Answer 1

An approach that uses multiple observers, theoretical perspectives, sources of data, and methodologies (Denzin, 1970)

Question 2

Conversation analysis

Answer 2

The fine-grained analysis of talk as it occurs in interaction in a naturally occurring situation. These analyses are concerned with the underlying structure of talk in interaction and as such with the achievement order through interaction.

Question 3

Roots of Conversation analysis (CA) lie in ethnomethodology

Answer 3

Conversation as the basic form through which social order is achieved

Indexicality: the meaning of words is contextually grounded

reflexivity: talk is constitutive of the social context in which it occurs

Question 4

Indexicality

Answer 4

we can only understand actions through a consideration of their contexts

Question 5

Reflexivity

Answer 5

we understand actions as building blocks of the social world and not just as predicates of it

Question 6

Assumptions of Conversation Analysis

Answer 6

1. Talk is structure
2. Talk is forged contextually
3. Analysis is grounded in data

Question 7

Turn talking - Adjacency pairs

Answer 7

two linked phrases e.g. question and answer, invitation and response, and greeting and returned greeting

Question 8

Discourse analysis

Answer 8

The version described here is one of particular interest to social scientists and is applied to both naturally occurring and contrived forms of talk and texts

This definition of DA means that discourse is not just a mirror of the social world around us but in many ways plays a key role in producing that world

However, in business and management, there has been a somewhat broader interpretation of this term, referring to a variety of analytical approaches focusing on the discursive, the function of talk and rhetorical devices

Question 9

Rhetorical analysis

Answer 9

A form of criticism that employs the principles of rhetoric to examine the interactions between a text, an author, and an audience

Question 10

Critical discourse analysis

Answer 10

tries to discover why some meanings are ‘privileged’ while others are ‘marginalized’, indicating that social reality is what it is declared to be by some and accepted by others

Question 11

Identifying Rhetorical devices: Tools for framing

Answer 11

1) Contracts
2) List
3) Headline-Punchline/Puzzle-Solution
4) Position taking
5) Pursuit, repetition, alliteration