Chapter 16,17, and 18 Flashcards
- Who is the promoter of record?
• A promoter who first produces an artist’s or groups public appearances.
- Name the key responsibilities of a promoter?
• Orchestrating ticket sales, organizing sale of artist merchandise, assisting in securing sponsorship deals to support a tour, arranging the stage set-up, providing some of the event staff, financial accounting, and complying with a myriad of live-event and safety regulations.
- Who are the 3 key players in concert promotion?
• The event promoter, artists manager, and agent
- Give an example of a local promoter and a national promoter
• Local promoter: Ziemer Heckathorn Entertainment National promoter: Live Nation
- What are the two parts of a concert engagement contract and what purpose does each serve?
• The Face Page and the rider.
i. The Face Page defines the basic information: time, date, place, length of show, how the artists’ names will be billed (how they will appear in advertising), the agreed-upon fees, and payment schedules.
ii. The rider is a document attached to the face page that details the artists’ requirements. For example, they may include the following; travel arrangements, hotels, food and beverage catering, technical needs such as band gear, sound a light systems.
- What is an underwriter?
• A sponsor who helps promote the tour
- What is scaling the house?
• Determining what quantity of available seats in a performance facility is to be priced.
- What is four walling?
• The promoter takes all the ticket sales money and assumes full financial risk if ticket sales are insufficient to cover some of the operating costs that would otherwise be absorbed by the revenue.
- What is gross potential vs. net potential?
• Gross potential is the total value of a cost while the net potential is a deduction of that cost.
- What are control sheets?
• An organization tool to help the promoter.
- What is tour support?
• Today it is profits from live shows that keep the ecosystem working.
- What is the split point if concerts expenses are $40,000 and the acts (headliner and support) payments equal $10,000?
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- What is papering the house?
• Concert promotion: issuing free tickets to ensure a full audience for performance.
- What is a stage plot?
• Planning the stage on how it will be laid out by finding out were the drums, guitar, and bass goes. Etc.
- What is backline?
• Audio amplification equipment that stands behind the band on stage for guitars, bass, or keyboards for example.