Chapter 12,13,14, and 15 Flashcards
what is the role of a record producer?
To oversee all aspects of the production creative and monetary
What are the types of producers/ production deals?
Producer as label employee, independent hired by label, under artist contract (all in deal), artist under producer contract (“spec” deal), D.I.Y
What are the five stages of record production?
Preproduction, basics & tracking, over dubs, mixing, mastering & delivery
What is the difference between a major label and an independent label?
Majors are affiliated with the big 4 record distribution companies, indies are not.
What are the big 4 record distribution companies?
UMG, EMI, Warner, Sony
What is tour support?
Finances to subsidize tour expenses
What is a specialty label?
focus’ on genres outside the mainstream
Name 7 departments of a record label
Administration Sales and Distribution Marketing International Merchandise Publishing Special Products (Catalog)
What are the trade associations affiliated with the record industry?
RIAA, NARAS
What is marketing and what are the three elements?
Finding your target audience and convincing them to buy.
the three elements are advertising, publicity, and promotion
What is the difference between advertising and publicity?
Ad= paid promo, PR= editorializing through the media
What is the role of the product manager?
To oversee all aspects of the marketing campaign
What is terrestrial radio?
AM/FM
What is a program director?
Plans playlists for radio.
What is payola?
A bribe to get music on the radio
