Chapter 16

Question 1

Classifying Retail Outlets:

Answer 1

• Form of Ownership
  -Level of Service
• Merchandise Line

Question 2

Form of Ownership:

Answer 2

• Independent Retailer
• Corporate Chain
• Contractual Systems (Wholesaler- Sponsored Voluntary Chains) (Retailer- Sponsored Cooperatives)

Question 3

Level of Service:

Answer 3

• Self Service (RFID)
• Limited Service
• Full-Service

Question 4

Type of Merchandise Line:

Answer 4

Depth of Product Line
- Specialty Outlets
- Category Killers

Question 5

Retail Positioning Matrix

Answer 5

a) Shows four possible positions
b) Posits that an organization can be successful in any position, but unique strategies are required within each quadrant

Retail Positioning Matrix:
- Breadth of Product Line
- Value Added

Question 6

Retailing Mix:

Answer 6

The retailing mix includes the activities related to managing the store and the merchandise in the store, which includes retail pricing, store location, retail communication, and merchandise

Question 7

Retail Pricing:

Answer 7

• Original Markup
• Maintained Markup
  -Gross Margin

Question 8

Retailing Strategy:

Answer 8

• Retailing Mix
• Retail Pricing
• Markdown

Question 9

Limited-Service Wholesalers:

Answer 9

• Rack Jobbers
• Cash and Carry Wholesalers
• Drop Shippers/Desk Jobbers
• Truck Jobbers