Chapter 11 Flashcards
1
Q
Managing Products over Their Life Cycles:
A
Market Introduction ->
Market Growth ->
Market Maturity ->
Sales Decline ->
2
Q
Charting the Product Life Cycle: Introduction Stage
A
- Stimulate Primary Demand
- Skimming Strategy
- Penetration Pricing
3
Q
Branding & Brand Management:
A
- Branding
- Brand Name (Logotype, Logo)
- Trade Name
- Trademark (Product Counterfeiting)
4
Q
Packaging:
A
Refers to any container in which it is offered for sale and on which label information is conveyed
5
Q
Label
A
an integral part of the package that typically identifies the product or brand, who made it, where and when it was made, how it is to be used, and package contents and ingredients
6
Q
Types of Warranties:
A
- Express Warranties
- Limited Coverage Warranties
-Full Warranties
-Implied Warranties
7
Q
Express Warranties:
A
written statements of liabilities
8
Q
Implied Warranties:
A
assign responsibility for product deficiencies to the manufacturer
