Chapter 15 Flashcards
Need satisfying offering of an organization
Product
5 characteristics of a Good
Tangible product Consistent product definition Production usually separate from consumption Can be inventoried (kept for later use) Low customer interaction
7 Characteristics of a Service
Intangible product Produced and consumed at the same time Often unique High customer interaction Inconsistent product definition Often knowledge-based Frequently-dispersed
New products or services can give firms what kind of advantage in the market place
Competitive advantage
New products or services provide what to the firm
Benefits
Companies develop new products or services to do what to existing capabilities
Exploit existing capabilities
Companies can use new product development to do what to competitors
Block out competitors
The characteristics or features of a product or service that determine its ability to meet the needs of the user
Product design
A disciplined and defined set of tasks, steps, and phases that describe the normal means by which a company repetitively converts embryonic ideas into salable products or services
Product development process
Six dimensions of product design
Repeatability (Robust design) Testability Serviceability Production volumes Product costs Match between the design and existing capabilities
Refers to whether or not we can make the product over and over again
Repeatability
The design of products to be less sensitive to variations, including manufacturing variation and misuse, increasing the probability that they will perform as intended. ( can the product be made over and over again no matter who’s making it?)
Robust design
Refers to the ease with which critical components or functions can be tested during production (testing at different stages)
Testability
Refers to the ease with which parts can be replaced, serviced or evaluated. ( we acknowledge our products do break down—how easy is it for us to fix it?)
Serviceability
Refers to if we need to scale up production can we do so?
Production volumes
Two types of product costs and the third component of product costs
Obvious costs
Hidden costs
Engineering change
Labor and material are considered what kind of product costs (even equipment)
Obvious costs
Engineering and transportation costs are considered what kind of product costs (overhead and support activities—not easy to track)
Hidden costs
Costs associated when there is a change in how the product is produced. Revision to a drawing or design released by engineering to modify or correct a part.
Engineering change
Phases of Product and Service Development
Concept development Planning Design and development Commercial preparation Launch