Chapter 15 Flashcards

1
Q

Need satisfying offering of an organization

A

Product

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2
Q

5 characteristics of a Good

A
Tangible product 
Consistent product definition 
Production usually separate from consumption 
Can be inventoried (kept for later use) 
Low customer interaction
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3
Q

7 Characteristics of a Service

A
Intangible product 
Produced and consumed at the same time 
Often unique 
High customer interaction 
Inconsistent product definition 
Often knowledge-based 
Frequently-dispersed
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4
Q

New products or services can give firms what kind of advantage in the market place

A

Competitive advantage

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5
Q

New products or services provide what to the firm

A

Benefits

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6
Q

Companies develop new products or services to do what to existing capabilities

A

Exploit existing capabilities

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7
Q

Companies can use new product development to do what to competitors

A

Block out competitors

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8
Q

The characteristics or features of a product or service that determine its ability to meet the needs of the user

A

Product design

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9
Q

A disciplined and defined set of tasks, steps, and phases that describe the normal means by which a company repetitively converts embryonic ideas into salable products or services

A

Product development process

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10
Q

Six dimensions of product design

A
Repeatability (Robust design) 
Testability 
Serviceability 
Production volumes 
Product costs 
Match between the design and existing capabilities
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11
Q

Refers to whether or not we can make the product over and over again

A

Repeatability

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12
Q

The design of products to be less sensitive to variations, including manufacturing variation and misuse, increasing the probability that they will perform as intended. ( can the product be made over and over again no matter who’s making it?)

A

Robust design

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13
Q

Refers to the ease with which critical components or functions can be tested during production (testing at different stages)

A

Testability

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14
Q

Refers to the ease with which parts can be replaced, serviced or evaluated. ( we acknowledge our products do break down—how easy is it for us to fix it?)

A

Serviceability

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15
Q

Refers to if we need to scale up production can we do so?

A

Production volumes

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16
Q

Two types of product costs and the third component of product costs

A

Obvious costs
Hidden costs
Engineering change

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17
Q

Labor and material are considered what kind of product costs (even equipment)

A

Obvious costs

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18
Q

Engineering and transportation costs are considered what kind of product costs (overhead and support activities—not easy to track)

A

Hidden costs

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19
Q

Costs associated when there is a change in how the product is produced. Revision to a drawing or design released by engineering to modify or correct a part.

A

Engineering change

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20
Q

Phases of Product and Service Development

A
Concept development 
Planning 
Design and development 
Commercial preparation 
Launch
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21
Q

Here a company identifies ideas for new or revised products and services

A

Concept development phase

22
Q

Here the company begins to address the feasibility of a product or service (will it make money)

A

Planning phase

23
Q

Here the company starts to invest heavily in the development effort and builds and evaluates prototypes (what will the product look like)

A

Design and development phase

24
Q

At this stage, firms start to invest heavily in operations and supply chain resources needed to support the new product or service (is everything in place, do we have all the materials needed)

A

Commercial preparation

25
Q

For physical products this usually means “filling up” the supply chain with products. For services, it can mean making the service broadly available to the target marketplace

A

Launch phase

26
Q

A process in which a product or service must clear specific hurdles before it can go on to the next development phase

A

Sequential development process

27
Q

Activities in different development stages are allowed to overlap with one another, thereby shortening the total development time

A

Concurrent engineering

28
Q

Overlapping development phase required tight coordination but it

A

Shrinks development times (things start to overlap to reduce the time it takes to get the product to market)

29
Q

7 organizational roles

A
Engineering 
Marketing 
Accounting 
Finance
Designers 
Purchasing 
Suppliers
30
Q

Engineering handles what

A

The design

31
Q

Marketing is

A

The voice of customer needs etc.

32
Q

Accounting handles the

A

Cost

33
Q

Finance deals with

A

Planning-feasible to invest?

Makes sure money is available

34
Q

Designers make sure that the product

A

Works well for customers (colors, ergonomics)

35
Q

Purchasing deals with

A

Buying products from suppliers

36
Q

The process or preapproving supplier got specific commodities or parts

A

Presourcing

37
Q

Two types of design with suppliers

A

Gray box design

Black box design

38
Q

A situation in which a supplier works with a customer to jointly design the product

A

Gray box design

39
Q

A situation in which suppliers are provided with general requirements and are asked to fill in the technical specifications

A

Black box design

40
Q

4 approaches to improving product designs

A

DMADV
QFD
DFM
Value analysis/Value engineering

41
Q

DMADV stands for

A
Define 
Measure
Analyze
Design 
Verify
42
Q

A six signs process that outlines the steps needed to create completely new business processes or products

A

DMADV

43
Q

Steps of DMADV

A

Define the project goals and customer deliverables
Measure and determine the customer needs and specifications
Analyze the product or process options to meet the customer needs
Design the product or process
Verify the new product or process

44
Q

QFD stands for

A

Quality Function Deployment

45
Q

A graphical tool used to help organizations move from vague notions of what customers want to specific engineering and operational requirements. Also called the “house of quality”

A

Quality function deployment

46
Q

DFM stands for

A

Designing for manufacturability

47
Q

The systematic consideration of manufacturing issues in the design and development process, facilitation the fabrication of the products components and their assembly into the overall product

A

Design for manufacturability (DFM)

48
Q

The planned elimination of superficial, accidental, and deliberate differences between parts in the interest of reducing part and supplier proliferation

A

Parts standardization

49
Q

A process that involves examining all elements of a component, an assembly, an end product, or a service to make sure it fulfills it intended function at the lowest total cost

A

Value analysis

50
Q

Achieving equivalent or better performance at a lower cost while maintaining all functional requirements defined by the customer

A

Value analysis/value engineering