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chapter 15 Flashcards

1
Q

important
what are marketing intermediaries/ middlemen

A

Organizations that assist in moving goods and services from producers to businesses (B2B) & from Businesses to consumers (B2C)

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2
Q

important
what is a channel of distribution

A

a set of marketing intermediaries, such as agents, brokers, wholesalers & retailers that join together to transport & store goods

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3
Q

important
why do marketing intermediaries ensure that the right quantity & assortment of goods will be available when & where needed

A
  1. to fulfill their contracts with the businesses
  2. to ensure that the products are available all the time to reduce chances of consumers switching to other products
  3. they ensure that they have safety stock-so if there is any fluctuation in demand or prices
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4
Q

important
types of marketing intermediaries

A
  1. agents/brokers
  2. wholesaler
  3. retailer
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5
Q

what marketing tasks do intermediaries perform?

A

Transporting
Storing
Selling
Advertising
Relationship building
Faster and more cheaply than most manufacturers could

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6
Q

why does marketing need intermediaries

A
  1. wide market reach
  2. specialization
  3. efficiency in distribution
  4. market expertise
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7
Q

important
who are agents, brokers

A

marketing intermediaries who bring buyers & sellers together and assist in negotiating an exchange

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8
Q

important
who is a wholesaler?

A

is a marketing intermediary that sells to other organizations, such as retailers, manufacturers, and hospitals

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9
Q

important
what is a retailer?

A

sell products directly to consumers through physical stores, online platforms, or a combination of both

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10
Q

important
example of distribution channels

A
  1. manufacturer->consumer
  2. manufacturer->retailer->consumer
  3. manufacturer->wholesaler->retailer->consumer
  4. manufacturer-> agent->wholesaler->retailer
    ->consumer
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11
Q

an economic perspective on intermediaries

A

add Costs and should be eliminated

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12
Q

marketing perspective on intermediaries

A

add Value that greatly exceeds the costs

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13
Q

facts about marketing intermediaries

A
  1. Marketing intermediaries can be eliminated, but their activities cannot.
  2. Intermediaries perform marketing functions faster and cheaper than other organizations can.
  3. Marketing intermediaries add costs to products, but these costs are generally offset by the values they provide.
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14
Q

what is the retail distribution strategy?

A

the approaches used by manufacturers or producers to distribute their products through various retail channels.

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15
Q

Types of Retail Distribution Strategy

A
  1. intensive distribution
  2. selective distribution
  3. exclusive distribution
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16
Q

what is an intensive distribution?

A

marketing strategy that involves making a company’s products available to customers in as many places as possible

17
Q

what is selective distribution?

A

uses only a preferred group of the available retailers in an area

18
Q

what is an exclusive distribution?

A

the use of only one retail outlet in a given geographic area

19
Q

what is direct marketing?

A

any activity that directly links manufacturers or intermediaries with the consumer

20
Q

what does direct marketing include

A

direct mail
catalog sales
telemarketing
online marketing

21
Q

important
examples of non-store retailing

A

online retailing
telemarketing
vending machines
Kiosks Carts
direct selling
multilevel marketing
direct marketing

22
Q

important
what is online retailing

A

selling goods and services to consumers online over the internet

23
Q

what is social commerce?

A

selling products directly through social media platforms

24
Q

important
what is telemarketing

A

The sale of goods and services by telephone

25
Q

important
benefit of vending machines

A

They’re found in airports, office buildings, schools, service stations, and other areas where people want convenience items.

26
Q

what are the different distribution systems?

A

Corporate systems
Contractual systems
Administered systems.

27
Q

what is a corporate distribution system?

A

one firm owns all the organizations in the channel of distribution

28
Q

example of the corporate distribution system

A

apple

29
Q

what is a contractual distribution system?

A

members are bound to cooperate through contractual agreements

30
Q

what are the 3 forms of a contractual distribution system?

A
  1. franchise system
  2. wholesaler-sponsored chain
  3. retail cooperatives
31
Q

what is an administrated distribution system?

A

Producers manage all of the marketing functions at the retail level.

key concepts (7 decks)

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