Chapter 14 Pricing II Flashcards
1
Q
Odd-even pricing
A
Setting prices either few cents or dollars under even number.
$500- $499.99
$200,000- $197,500
2
Q
Prestige pricing. give examples
A
Setting a high price with the purpose of attracting status-conscious consumers.
Rolex
Omega
Bentley
3
Q
Bundle pricing
A
Marketing two or more products or services bundle for a lower price than would be charged for items individually
example 5 for $4
4
Q
What are the four approaches for selecting an approximate price level?
A
Demand-oriented approaches, Cost-oriented approaches, profit-oriented approaches, and competition-oriented approaches