Ch 11 mkt part iii Flashcards
A \_\_\_\_\_\_\_\_ product is one for which significant customer education is required and there is an extended introductory period in its life cycle. A) low-learning B) fashion C) fad D) substitute E) high-learning
E) high learning
Which of the following products would have a high-learning product life cycle curve? A) electric cars B) five-blade razors C) fleece bikinis D) titanium golf driver E) spicy ketchup
A) electric cars
Interactive television with video-on-demand capabilities changes how people watch television and how consumers access the Internet. This technology requires significant customer education for many people. What type of product life cycle curve would be associated with this product? A) generalized B) high-learning C) low-learning D) fashion E) fad
A) high-learning
A \_\_\_\_\_\_\_\_ product requires little learning by the consumer, and the benefits of the purchase are readily understood. A) high-learning B) fashion C) fad D) substitute E) low-learning
E) low learning
Which of the following products would have a low-learning product life cycle curve?
A) electric cars
B) five-blade razors
C) interactive television
D) software for learning a foreign language
E) convection ovens
B
A \_\_\_\_\_\_\_\_ product is a style of the times. A) high-learning B) low-learning C) fashion D) fad E) substitute
C) fashion
Which of the following products would have a fashion product life cycle curve? A) skinny ties B) parabolic skis C) personal flotation devices D) razor blades E) hockey helmets
A) skinny ties
Products that are introduced, decline, and seem to return have a \_\_\_\_\_\_\_\_ product life cycle. A) high-learning B) low-learning C) fashion D) fad E) generalized
C) fashion
An entire product category or industry is referred to as a A) product form. B) product class. C) product line. D) product mix. E) product item.
B) product class
Product form refers to
A) the legal description of an individual item including all its salient characteristics.
B) the SKU designation assigned to a product item.
C) a series of product items that share similar characteristics in terms of usage.
D) variations within the product class.
E) a group of product items that comprise an industry.
D
Vinyl records, cassette tapes, CDs, and music downloads (MP3 files) are all members of the same A) product form. B) product mix. C) product line. D) product item.
A) product form
Prerecorded music is an example of a product \_\_\_\_\_\_\_\_, and digital music downloading and streaming are an example of a product A) line; class. B) class; form. C) family; line. D) brand; line. E) form; class.
B
When a product spreads through the population, it is called the A) extension of innovation. B) proliferation of innovation. C) open innovation. D) dispersal of innovation. E) diffusion of innovation.
E
The key idea behind diffusion of innovation is that A) not all consumers accept a new product at the same time; adoption of a product spreads slowly throughout the population. B) once a product enters the market, the time span between awareness and purchase is incredibly short. C) the introduction of an entire new product class almost always diffuses the importance of its predecessor within a matter of months. D) adoption of a new product line does not change the diffusion rate of older lines in the market. E) the rate of adoption is independent of other product form innovations or competitive products in the marketplace.
A)
The classifications of innovators, early adopters, early majority, late majority, and laggards are based upon
A) how frequently a consumer uses a product.
B) the number and strength of competitors.
C) when consumers begin buying a new product.
D) the time it takes to educate a consumer in the use of a new technology.
E) how quickly consumers respond to an advertising message or campaign.
C) when consumers begin buying a new product
