chapter 11 mkt part II

Question 1

Gatorade is most likely in which stage of its product life cycle?

A) Introduction

B) growth

C) maturity

D) decline

E) acceleration

Answer 1

C) maturity

Question 2

Figure 11-1Figure 11-1 above represents the stages of the product life cycle. What does section of the graph labeled A represent?

a. 
introduction 
b. 
maturity 
c. 
growth 
d. 
accelerated development

Answer 2

A) introduction

Question 3

What is the marketing objective for the introduction stage of the product life cycle?

A) begin harvesting B) stabilize market share C) stress differentiation D) maintain brand loyalty E) gain awareness

Answer 3

E) gain awareness

Question 4

What is the marketing objective for the growth stage of the product life cycle?

A) minimize promotion B) increase market share C) stress differentiation D) gain awareness E) maintain brand loyalty

Answer 4

C) stress differentiation

Question 5

What is the marketing objective for the maturity stage of the product life cycle?

A) begin deletion B) implement skimming C) stress differentiation D) gain awareness E) maintain brand loyalty

Answer 5

E) maintain brand loyalty

Question 6

What is the marketing objective for the decline stage of the product life cycle?

A) start harvesting B) add outlets C) stress differentiation D) gain awareness E) maintain brand loyalty

Answer 6

A) start harvesting

Question 7

The ________ stage of the product life cycle occurs when a product is launched to its intended target market.

A) concept B) introduction C) growth D) maturity E) decline

Answer 7

B) introduction

Question 8

What is harvesting?

Answer 8

A: A product is still offered but reduce marketing costs (advertising, etc) ; desktop PCs

Question 9

What are two strategies to handle a declining product?

Answer 9

A: deletion and harvesting