Chapter 14 Ebusiness

Question 1

ebusiness model

The four ebusiness models categories

Answer 1

An ebusiness model is a plan that details how a company creates, delivers, and generates revenues on the Internet. Ebusiness models fall into one of the four categories:

(1) business-to-business (B2B)

例）medical billing service, software sales and licensing, and virtual assistant businesses.

(2) business-to-consumer (B2C)

例）Carfax

(3) consumer-to-business (C2B)

One example is customers of Priceline.com, who set their own prices for items such as airline tickets or hotel rooms and wait for a seller to decide whether to supply them.

(4) consumer-to-consumer (C2C)

例）auction (eBay)

Question 2

search engine

search engine ranking

SEO

Answer 2

A search engine is website software that finds other pages based on keyword matching similar to Google. Search engine ranking evaluates variables that search engines use to determine where a URL appears on the list of search results. Search engine optimization (SEO) combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking.

Question 3

Websites can generate revenue through:

Answer 3

• Pay-per-click: generates revenue each time a user clicks on a link to a retailer’s website.
• Pay-per-call: generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.
• Pay-per-conversion: generates revenue each time a website visitor is converted to a customer.

Question 4

List the six ebusiness tools for connecting and communicating.

Answer 4

Email

Instant Messaging

Podcasting

Videoconferencing

Web conferencing

Content Management System

Today content management systems (CMS) help companies manage the creation, storage, editing, and publication of their website content. CMSs are user-friendly; most include web-based publishing, search, navigation, and indexing to organize information; and they let users with little or no technical expertise make website changes.

Question 5

List the four challenges associated with ebusiness.

Answer 5

Identifying limited segments

例）食品：新鮮なのが欲しいのでオンラインではなくスーパーに行って買う

Managing consumer trust

ビジネスと消費者の物理的距離

Ensuring consumer protection

Adhering taxation rules