Chapter 13 Creating Innovative Organizations

Question 1

Digital Dwarnisim

Answer 1

Many organizations face the same dilemma as Polaroid—what’s best for the current business might not be what’s best for it in the long term. Some observers of our business environment have an ominous vision of the future—digital Darwinism. Digital Darwinism implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction.

Question 2

disruptive technology

sustaining technology

Answer 2

A disruptive technology is a new way of doing things that initially does not meet the needs of existing customers. Disruptive technologies tend to open new markets and destroy old ones. A sustaining technology, on the other hand, produces an improved product customers are eager to buy, such as a faster car or larger hard drive. Sustaining technologies tend to provide us with better, faster, and cheaper products in established markets.

Question 3

WWW

HTML

HTTP

URL

Answer 3

The World Wide Web (WWW) provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML. Hypertext markup language (HTML) links documents, allowing users to move from one to another simply by clicking on a hot spot or link. Hypertext transport protocol (HTTP) is the Internet protocol web browsers use to request and display web pages using universal resource locators. A universal resource locator (URL) is the address of a file or resource on the web such as www.apple.com. A domain name identifies a URL address and in the previous exampleapple.com is the domain name.