Chapter 14: Divisional performance measurement and transfer pricing Flashcards

1
Q

What is a cost centre division and measures used to assess performance?

A

Description:
incurs costs but has no revenue stream e.g IT support department

Measures:
Total cost and cost per unit
Cost variances
NFPIs related to quality, productivity & efficiency

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2
Q

What is a revenue centre division and measures used to assess performance?

A

description:
Only responsible for generation of revenue

Measures:
total revenue and revenue per unit
revenue (sales) variances

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3
Q

What is a profit centre division and measures used to assess performance?

A

description:
Has costs and revenues
Manager doesn’t have the authority to alter the level of investment in the division

Measurement:
total cost & cost per unit/ cost variances/ NFPIS related to quality, productivity & efficiency
total rev & rev per unit/ rev (sales) variances)
total sales & market share
profit
sales variances
working capital ratios
NFPIs

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4
Q

What is a Investment centre division and measures used to assess performance?

A

description:
costs and revenue
manager doesn’t have authority to invest in new assets or dispose of existing ones

Measures:
total cost & cost per unit/ cost variances/ NFPIS related to quality, productivity & efficiency
total rev & rev per unit/ rev (sales) variances)
total sales & market share
profit
sales variances
working capital ratios
NFPIs
ROI
Residual Income (RI)

used to assess the investment decisions by managers

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5
Q

What is the return on investment (ROI)

A

appraise investment decisions of individuals departments

(controllable profit/ capital employed)*100

Controllable expenses= after depreciation before tax (use profit figure closest to this)

Capital employed = total assets- current liabilities or total equity + LT debt . use net assets if capital employed isn’t given in the question

Non-current assets- valued at cost, net replacement cost or carrying value. value of assets employed could be either an average value for the period as a whole or end. average value for period is preferable

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6
Q

What are the advantages of ROI

A

1) widely used & accepted - in line with ROCE which is frequently used

2) relative measure enables comparisons to be made with divisions/ companies of different sizes

3) broken down into secondary ratios for more detailed analysis i.e profit margin and asset turnover

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7
Q

What are the disadvantages of ROI

A

1) Can lead to dysfunctional decision making e.g the % may not be what they’re looking for but the actual amount could meet company target

2) ROI increases with age of asset if carrying values are used- give managers an incentive to hand onto inefficient machines

3) fraudulent manipulation of profit & capital employed figures to improve results e.g meet bonus target

4) Different accounting policies can confuse comparisons (e.g depreciation policy)

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8
Q

What is residual income?

A

Controllable profit- notional interest on capital

notional interest on capital = capital employed in the division* notional cost of capital or IR

selected cost of capital could be the company’s average cost of funds (cost of capital) or other IR e.g current cost of borrowing or target ROI

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9
Q

Advantages of ROI

A

1) encourages investment centre managers to make new investments if they add to RI- could reduce ROI but measuring in RI wouldn’t result in dysfunctional behaviour - best decision made for the business as a whole

2) a specific charge for interest makes the investment centre managers more aware of the cost of assets under their control

3) risk incorporated by the choice of IR used

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10
Q

Disadvantages of RI

A

1) can’t compare divisions as RI is driven by size of divisions and their investments

2) Based on accounting measures of profit & capital employed which could be subject to fraudulent manipulation

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11
Q

Comparing divisional performance methods

A

RI and ROI

Variance analysis - monitor and control performance. care taken to identify the controllability and responsibility of each variance

Ratio Analysis- profitability and liquidity measures that can be applied to reports

Other management ratios - sales per employee, transport cost per mile, brewing cost per barrel, OH per chargeable hour

Other info - staff turnover, market share, new customers gained, innovative products

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12
Q

What is a transfer price

A

price where goods/ services are transferred from one division to another within the same organisation

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13
Q

Objectives of the transfer pricing system

A

1) goal congruence- decisions in profit centres in line with whole company. In exam normally a transfer price set at sub-optimal behaviour which can result in reduced profits as transfer price is set too high

2) Performance measurement- buying and selling divisions treated as profit centres. TP should allow the performance of each division to be assessed fairly. Div managers demotivated if not achieved

3) Autonomy- need to remain in tact so managers are more motivated but sub-optimal decisions can be made e.g decide to buy/sell externally when internal transfer benefits the company more

4) recording movement of goods and services

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14
Q

P&L including transfer prices

A

Revenue X X
Internal Y

Costs
Internal VC (Y)
External VC (X) (X)
External FC (X) (X)

Profit

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15
Q

Setting the transfer price: market based approach

A

If an external market exists the price could be set for that market

Advantages:
TP deemed fair by managers of buying and selling division. Selling & buying division receives same amount for internal or external sales.
company performance not negatively impact by TP because they’re the same

Disadvantages:
may not be an external market
external market price may not be stable e.g discounts offered to certain customers/ bulk buy
savings can be made from transferring goods internally e.g delivery costs saved. savings should be deducted from external market price before TP is set to give an adjusted market price

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16
Q

Setting the transfer price : cost based approach

A

Transferring division would supply goods at a cost plus a % profit. Standard cost should be used rather than actual cost:

actual cost doesn’t encourage selling division to control costs
If a standard cost is used- buying division will know the cost in advance and can budget

Standard costs:
Full cost
Marginal (variable) cost
Opportunity cost

17
Q

How to find the optimum transfer price

A

Marginal cost of the selling division + Opportunity cost of the selling division

MC aka the variable cost
Opp cost is usually any lost contribution of the selling division from selling internally

18
Q

How to apply the optimum transfer price in a perfect market for the intermediate product

A

If market is full= all suppliers can sell all output at prevailing market price
No restrictions on sales demand at that price
No individual suppliers dominate market supply

Sell all its output on the external market at market price
If it can sell above marginal cost- only profit limitation is from the capacity of the division

OTP= market price +- small adjustments

in exam adjustments are usually where selling division incurs selling costs from selling externally (e.g packaging and shipping)

Using market price is optimal - they’re not tempted to buy and sell externally - fair from a PM perspective

19
Q

How to apply the optimum transfer price if the selling division has spare capacity

A

Can sell externally and internally
Limit on the amount it can sell externally
spare capacity

Opportunity cost to transfer units internally =0 ideal TP= based on cost, not external market price
Opp cost= 0 - can meet ex demand with excess capacity

OTP= marginal cost of selling division
Selling division unlikely to be able to purchase elsewhere for cheaper
Unlikely to be fair to supplying division as profits from transferred units will be allocated to the buying division

20
Q

How to apply the optimum transfer price if the selling division is at full capacit

A

Selling division can’t satisfy ex demand so internal sales would mean sacrificing ex sales- internal sales= lost contribution

OTP= MC of selling division+ shadow price (lost contribution)

Shadow price = Opp cost of lost contribution from the other product or is extra contribution that would be earned if more scarce resources were available

Optimal decision making because:
If TP< max price buying div will pay= internal transfer takes place- benefits whole company as all total contribution exceeds lost contribution of selling division

If TP> max price buying div will pay= contribution of selling department from selling externally> benefit of internal transfer

21
Q

What is the minimum transfer price

A

Selling div will only accept a TP that doesn’t leave them worse off

Min TP= MC of selling div + lost contribution (shadow price)

22
Q

What is the maximum Transfer price

A

Buying div will only accept a TP that doesn’t leave them worse off

Max TP= the lower of: external purchase price (e.g from an external supplier) and net marginal rev of selling on the final product

Net marginal rev= final sales price- additional VC

23
Q
A