Chapter 14 Flashcards

1
Q

Hardlines VS Softlines

A

hardlines- non textile items (tools, electronics, housewares)

softlines- products made from textiles ( clothing, bedding, etc)

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2
Q

What is the largest category of apparel sales?

A

Womens- 60%

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3
Q

What are the womens apparel sizes?

A

Standard- 2-16
Plus- 14-24
Junior- 0,3,5,7,9, etc
All uses sizes XXS, XS, S, M, L XL, XXL

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4
Q

what is vanity sizing?

A

downsizing a line

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5
Q

Name the womens apparel classifications (10)

A
  • dresses
  • evening/bridal
  • sportswear
  • suits
  • outerwear
  • accessoires
  • intimate/lingerie
  • activewear
  • swimwear
  • maternity
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6
Q

Mens fashion- what is “athleisure”

A

consists of clothing for sports worn during leisure time

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7
Q

Men’s apparel categories

A
  • suits

- sportswear

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8
Q

mens suit sizing

A

based on height
(small, regular, tall)
based on body type
(slim, regular)

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9
Q

mens dress shirt sizing

A

XS-XXL

sized by neck

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10
Q

mens pant sizes

A
dual sizing (waist + inseam)
Simplified sizing runs S-XXL
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11
Q

How is infant sizing run?

A

by age

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12
Q

what is children’s sizing?

A

2-12

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13
Q

What is teen sizing

A

6/7-16

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14
Q

prestige lines vs mass market lines

A

prestige- sold by departmentant and specialty stores

mass market- sold by lower priced retailers

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15
Q

what are brand line representatives

A

hired to sell that brand and are specially trained and uniformly dressed

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16
Q

foot wear lengths and widths

A

lengths- run every full or half size

widths- indicated by letters (AAA, AA, A, B, C, D, E, EE, EEE)