Chapter 14 Flashcards
Hardlines VS Softlines
hardlines- non textile items (tools, electronics, housewares)
softlines- products made from textiles ( clothing, bedding, etc)
What is the largest category of apparel sales?
Womens- 60%
What are the womens apparel sizes?
Standard- 2-16
Plus- 14-24
Junior- 0,3,5,7,9, etc
All uses sizes XXS, XS, S, M, L XL, XXL
what is vanity sizing?
downsizing a line
Name the womens apparel classifications (10)
- dresses
- evening/bridal
- sportswear
- suits
- outerwear
- accessoires
- intimate/lingerie
- activewear
- swimwear
- maternity
Mens fashion- what is “athleisure”
consists of clothing for sports worn during leisure time
Men’s apparel categories
- suits
- sportswear
mens suit sizing
based on height
(small, regular, tall)
based on body type
(slim, regular)
mens dress shirt sizing
XS-XXL
sized by neck
mens pant sizes
dual sizing (waist + inseam) Simplified sizing runs S-XXL
How is infant sizing run?
by age
what is children’s sizing?
2-12
What is teen sizing
6/7-16
prestige lines vs mass market lines
prestige- sold by departmentant and specialty stores
mass market- sold by lower priced retailers
what are brand line representatives
hired to sell that brand and are specially trained and uniformly dressed