Chapter 14 Flashcards
Export and Import
Ownership advantages
the firm’s core competencies
Location advantages
the combination of sales opportunity and investment risk that creates favourable locations in foreign markets
Internalization advantages
reflect companies’ response to market imperfections that often create uncertainties
Direct exporting
involves independent representatives, distributors, or retailers outside of the exporter’s home country
Indirect exporting
products are sold to intermediory in the domestic market, which then exports them
Service exports (invisibles)
are intangible products
Types of exporters include:
- sporadic exporter
- regular exporter
Ownership advantages of the company
location advantages of the market, and internalization advantages from controlling transactions shape how firms enter foreign markets
Resource-constrained or risk-averse companies
that have strong ownership advantages often foreign markets through export
A firm’s characteristics moderate its export activity
Size matters, but often management commitment, productivity, innovativeness, and cost structure matter more
Reasons to import
- Specialization of labour
- Global rivalry
- Local unavailability
- Diversification
- Top management’s outlook
Exporting helps all types of companies
- increase profitability
- improve productivity
- diversify risk
Importing and Exporting: Problems and Pitfalls
- Financial risks
- customer management
- Lack of international business experience
- Marketing challenges
- Top management commitment
- Government regulation
- Trade documentation
Incremental internationalization
The view that as a company gains experience, resources, and confidence, it progressively exports to increasingly distant and dissimilar countries
Two view of export shape interpretation:
the deliberate, sequential dynamic of incremental internationalization and the instant-internationalization of the born-global
Progressively gaining experience in successfully dealing with increasingly dissimilar markets
encourages managers to expand their international horizon
Born-globals, owing to their executives’ international orientation and improving technological options
begin trading internationally at inception
An Export Plan
- Executive Summary
- Company Description
- Product/Service Description
- Foreign Marketplace Analysis
- Market Entry Strategies
- International Law
- Financial Analysis
- Risk Management
- External Assistance
- Implementation Schedule