Chapter 13 Flashcards
Country Evaluation and Selection
Companies lack resources to
take advantage of all international opportunities
Companies need to
- determine the order of country entry
- allocate resources among countries
In choosing geographic sites, a company must decide
- where to sell
- where to produce
Scanning techniques
used by managers to examine countries on broad indicators of opportunities and risks
Without scanning
a company may examine too many or too few possibilities
Problems with data
- Inaccurate information
- Non-comparability
- Limited resources
- Misleading data
- Reliance on only legal and reported market activities
- Poor research methodology
Scanning utilizes
“yes” or “no” questions, direct statistics, indirect indicators, and qualitative assessment
Yes or no questions:
Ex. a question like “Does the country allow 100% ownership of foreign direct investments?”
Direct statistics:
Ex. a question like “What is the highest marginal tax rate on corporate earnings?”
Indirect indicators:
Ex. a question like “What are the potential sales for my product?”
Qualitative assessment:
Ex. a question like “What will be the future political leaders’ philosophy about IB?”
On-site visits follow
scanning and are part of the final location decision process
Escalation of commitment
The more time and money companies invest in examining an alternative, the more likely they are to accept it regardless of its merits
Companies may simplify the scanning of research
by first eliminating countries with conditions unacceptable to them
Expectation of large market and sales growth
are probably a potential location’s major attractions
Companies must consider
variables other than income and population when estimating potential demand for their products in different countries
Costs - especially labour costs - are an important factor in
companies’ production-location decisions
Disadvantages of moving companies to emerging economies because of low-labour-wages
- Competitors follow leaders into low-wage areas
- There is little first-mover advantage for this type of production migration
- The costs may rise quickly as a result of pressure on wage or exchange rates