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consumer behavior > Chapter 13 Subcultures > Flashcards

Chapter 13 Subcultures Flashcards

1
Q

assimilation is when immigrants adopt ____ , habits, and values they identify with the mainstream culture

A

products

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2
Q

what is the progressive learning model?

A

the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture

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3
Q

assimilation is when immigrants adopt products, habits, and values they ____with the mainstream culture

A

identify

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4
Q

translation is when immigrants try to ____ a set of rules for operating in the new environment

A

master

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5
Q

warming is the process of transforming new objects and places into those that feel ____, hospitable, and authentic

A

cozy

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6
Q

what is an age cohort?

A

consist of people of similar ages who have similiar experiences

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7
Q

acculturation is the process of learning the beliefs and behaviors endorsed by another _____

A

culture

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8
Q

warming is the process of transforming new ____and ____ into those that feel cozy, hospitable, and authentic

A

objects places

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9
Q

acculturation agents are friends, family, local businesses, and other reference groups that facilitate the ____ of cultural norms

A

learning

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10
Q

the progressive learning model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new _____ to create a hybrid culture

A

environments

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11
Q

techniques that combine consumer demo info with with data on consumer expenditures and other socioecomic factors to identify consumers who share common consumption patterns

A

geodemography

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12
Q

what is the fastest growing youth group in the county?

A

multiracial group

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13
Q

_____ occurs when a product we link to a specific ethnic group detaches itself from its roots and appeals to other groups as well

A

Deethnicization

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14
Q

Deethnicization occurs when a ____ we link to a specific ethnic group detaches itself from its roots and appeals to other groups as well

A

product

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15
Q

Deethnicization occurs when a product we link to a specific ethnic group detaches itself from its roots and appeals to ____groups as well

A

other

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16
Q

In a high-context culture, group members tend to be ____ knit, and they infer meanings that go beyond the spoken word.

A

tightly

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17
Q

warming is the process of ____ new objects and places into those that feel cozy, hospitable, and authentic

A

transforming

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18
Q

a group whose members share beliefs and common experiences that set them apart from other members of a culture

A

a subculture

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19
Q

translation is when immigrants try to master a set of ____ for operating in the new environment

A

rules

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20
Q

the progressive learning model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers ____ into a new culture, mixing practices from their old and new environments to create a hybrid culture

A

assimilate

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21
Q

assimilation is when immigrants ____ products, habits, and values they identify with the mainstream culture

A

adopt

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22
Q

process that occurs when a parental decision maker is influenced by a childs product request

A

parental yielding

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23
Q

at the same time as assimilation, there is an attempt at the maintanence of practices associated with the culture of ____

A

origin

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24
Q

what are some acculturation agents? (4)

A

friends family local businesses other reference groups

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25
Q

In a high-context culture, group members tend to be tightly knit, and they infer meanings that go beyond the ____word.

A

spoken

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26
Q

What is an acculturation agent?

A

friends, family, local businesses, and other reference groups that facilitate the learning of cultural norms

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27
Q

translation is when ____try to master a set of rules for operating in the new environment

A

immigrants

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28
Q

In a high-_____ culture, group members tend to be tightly knit, and they infer meanings that go beyond the spoken word.

A

context

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29
Q

____ refers to the factors that motivate people to physically uproot themselves from one location and go to another

A

movement

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30
Q

a subculture is a group whose members share beliefs and ____ experiences that set them apart from other members of a culture

A

common

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31
Q

immigrants tend to exhibit segregation; they are likely to ___ and ___ in places physically separated from mainstream Anglo consumers

A

live shop

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32
Q

adaptation is when immigrants form new _____patterns

A

consumption

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33
Q

acculturation agents are friends, family, local ____ and other reference groups that facilitate the learning of cultural norms

A

businesses,

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34
Q

occurs when a product we link to a specific ethnic group detaches itself from its roots and appeals to other groups as well?

A

Deethnicization

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35
Q

In a high-context ____ , group members tend to be tightly knit, and they infer meanings that go beyond the spoken word.

A

culture

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36
Q

assimilation is when immigrants adopt products, habits, and values they identify with the ___ culture

A

mainstream

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37
Q

acculturation agents are friends, family, local businesses, and other reference groups that facilitate the learning of ____ norms

A

cultural

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38
Q

immigrants tend to exhibit segregation; they are likely to live and ship in places ____ separated from mainstream Anglo consumers

A

physically

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39
Q

segmenting consumers in terms of changes in income and family composition and the changes in demands placed on this income

A

family life cycle

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40
Q

movement refers to the factors that motivate people to physically ____ themselves from one location and go to another

A

uproot

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41
Q

adaptation is when immigrants form new consumption ____

A

patterns

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42
Q

____ agents are friends, family, local businesses, and other reference groups that facilitate the learning of cultural norms

A

acculturation

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43
Q

movement refers to the ____ that motivate people to physically uproot themselves from one location and go to another

A

factors

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44
Q

immigrants continued identification with their culture of origin may cause resistance because they resent the pressure to submerge their previous identities and take on new ____

A

roles

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45
Q

what are the 3 major forces that hae shped millennials experience?

A
  1. economy- slow economy so educated but live with roomates and clip coupons
  2. globalization- eager to experience other cultures
  3. social media- always on it
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46
Q

In a high-context culture, group members tend to be tightly knit, and they infer meanings that go beyond the spoken ____

A

word.

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47
Q

the progressive learning model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, ____ practices from their old and new environments to create a hybrid culture

A

mixing

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48
Q

In a high-context culture, group members tend to be tightly knit, and they ____ meanings that go beyond the spoken word.

A

infer

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49
Q

at the same time as assimilation, there is an attempt at the _____ of practices associated with the culture of origin

A

maintanence

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50
Q

immigrants tend to exhibit segregation; they are likely to live and ship in places physically separated from mainstream ___ consumers

A

Anglo

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51
Q

the progressive learning model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a ___ culture, mixing practices from their old and new environments to create a hybrid culture

A

new

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52
Q

T/F An important subcultural difference is how abstract or literal the group is

A

T

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53
Q

In a high-context culture, group _____tend to be tightly knit, and they infer meanings that go beyond the spoken word.

A

members

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54
Q

assimilation is when immigrants adopt products, habits, and ____ they identify with the mainstream culture

A

values

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55
Q

T/F The acculturation process occurs even when we relocate from one place to another within the same country

A

T

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56
Q

a subculture is a group whose members share beliefs and common ____that set them apart from other members of a culture

A

experiences

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57
Q

In a high- context culture, symbols and ____ , rather than words, carry much of the weight of the message

A

gestures

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58
Q

what is the consumer identity renaissance

A

the redefining process people undergo when they retire

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59
Q

what is ambicultural?

A

an identity comprising 2 subcultures

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60
Q

In a high- context culture,____ and gestures, rather than words, carry much of the weight of the message

A

symbols

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61
Q

In a ____ context culture, members are more literal

A

low

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62
Q

immigrants continued identification with their culture of origin may cause resistance because they ____ the pressure to submerge their previous identities and take on new roles

A

resent

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63
Q

the process of learning the beliefs and behaviors endorsed by another culture

A

acculturation

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64
Q

An important subcultural difference is how abstract or _____ the group is

A

literal

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65
Q

acculturation is the process of learning the beliefs and ____endorsed by another culture

A

behaviors

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66
Q

Deethnicization occurs when a product we link to a specific ____ group detaches itself from its roots and appeals to other groups as well

A

ethnic

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67
Q

what is parental yielding?

A

process that occurs when a parental decision maker is influenced by a childs product request

68
Q

the progressive learning model has the perspective that people ____ learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture

A

gradually

69
Q

T/F members of minority groups find an advertising spokesperson from their own group more trustworthy and this translates into more positive brand attitudes

A

T

70
Q

In a low context culture, ____ are more literal

A

members

71
Q

what is the most important driver of change this century in the U.S?

A

the rapidly growing diversity of U.S. culture

72
Q

the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture. what model is this?

A

the progressive learning model

73
Q

what is geodemography?

A

techniques that combine consumer demo info with data on consumer expenditures and other socioecomic factors to identify consumers who share common consumption patterns

74
Q

assimilation is when immigrants adopt products, ____ , and values they identify with the mainstream culture

A

habits

75
Q

In a low context culture, members are more ____

A

literal

76
Q

what does movement refer to?

A

the factors that motivate people to physically uproot themselves from one location and go to another

77
Q

when immigrants adopt products, habits, and values they identify with the mainstream culture this is called?

A

assimilation

78
Q

what is family life cycle?

A

segmenting consumers in terms of :

changes in income

family composition

and the changes in demands placed on this income

79
Q

the redefining process people undergo when they retire is the what?

A

consumer identity renaissance

80
Q

In a low context ____ , members are more literal

A

culture

81
Q

what is the senior market?

A

consumers over 50 who control a good amount of discretionaly income

82
Q

immigrants continued identification with their culture of origin may cause resistance because they resent the pressure to submerge their previous ____ and take on new roles

A

identities

83
Q

consist of people of similar ages who have similiar experiences

A

age cohort

84
Q

the progressive learning model has the perspective that people gradually learn a new ____ as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture

A

culture

85
Q

a subculture is a group whose members ____ beliefs and common experiences that set them apart from other members of a culture

A

share

86
Q

a subculture is a group whose members share ____ and common experiences that set them apart from other members of a culture

A

beliefs

87
Q

translation is when immigrants try to master a set of rules for operating in the ___ environment

A

new

88
Q

what is material parenting?

A

style of raising children that involves giving and taking away of possessions to shape behavior

89
Q

In a high- context culture, symbols and gestures, rather than words, carry much of the weight of the _____

A

message

90
Q

_____ is the process of learning the beliefs and behaviors endorsed by another culture

A

acculturation

91
Q

In a-____ context culture, group members tend to be tightly knit, and they infer meanings that go beyond the spoken word.

A

high

92
Q

what are the 4 basic conflicts common to all teens?

A
  1. autonomy vs belonging
  2. rebellion vs. conformity
  3. idealism vs pragmatism
  4. narcissism vs intimacy
93
Q

many minority cultures are low/high context

A

high

94
Q

immigrants continued identification with their culture of origin may cause ____ because they resent the pressure to submerge their previous identities and take on new roles

A

resistance

95
Q

acculturation is the process of learning the beliefs and behaviors _____ by another culture

A

endorsed

96
Q

Deethnicization occurs when a product we link to a specific ethnic group detaches itself from its roots and ____ to other groups as well

A

appeals

97
Q

what is a host culture?

A

a new culture to which one must acculturate

98
Q

what is the culture of immigration?

A

the culture that someone has immigrated to

99
Q

Anglo culture is low/high context

A

lowq

100
Q

acculturation agents are friends, family, local businesses, and other reference groups that facilitate the learning of cultural ____

A

norms

101
Q

the progressive learning model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a ___ culture

A

hybrid

102
Q

the factors that motivate people to physically uproot themselves from one location and go to another are referred to as what?

A

movement

103
Q

In a _____ _____ culture, symbols and gestures, rather than words, carry much of the weight of the message

A

high-context

104
Q

What are 5 ways consumers who retain a strong ethnic identification differ from their more assimilated counterparts?

A
  1. have a more negative attitude toward business
  2. access more media in their native language
  3. are more brand loyal
  4. prefer brands with prestige labels
  5. more likely to buy brands that specifically advertise to their ethnic group
105
Q

In a high-context culture, group members tend to be tightly ____ , and they infer meanings that go beyond the spoken word.

A

knit

106
Q

movement refers to the factors that ____ people to physically uproot themselves from one location and go to another

A

motivate

107
Q

What is warming?

A

the process of transforming new objects and places into those that feel cozy, hospitable, and authentic

108
Q

T/F ethnicity is a fluid concept and members of a subculture constantly recreate its boundaries

A

T

109
Q

translation is when immigrants try to master a set of rules for operating in the new ____

A

environment

110
Q

An important subcultural difference is how _____ or literal the group is

A

abstract

111
Q

adaptation is when immigrants form ____ consumption patterns

A

new

112
Q

immigrants try to master a set of rules for operating in the new environment. this is called?

A

translation

113
Q

warming is the process of transforming new objects and places into those that feel cozy, hospitable, and ___

A

authentic

114
Q

adaptation is when immigrants ____ new consumption patterns

A

form

115
Q

a _____ is a group whose members share beliefs and common experiences that set them apart from other members of a culture

A

subculture

116
Q

acculturation is the process of ____ the beliefs and behaviors endorsed by another culture

A

learning

117
Q

a subculture is a group whose members share beliefs and common experiences that set them ____from other members of a culture

A

apart

118
Q

the progressive learning model has the perspective that people gradually ____ a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture

A

learn

119
Q

assimilation is when immigrants adopt products, habits, and values they identify with the mainstream ___

A

culture

120
Q

In a low ____ culture, members are more literal

A

context

121
Q

friends, family, local businesses, and other reference groups that facilitate the learning of cultural norms are called ?

A

acculturation agent

122
Q

what is translation in relation to the process of acculturation?

A

immigrants try to master a set of rules for operating in the new environment

123
Q

What is acculturation?

A

the process of learning the beliefs and behaviors endorsed by another culture

124
Q

_____ is when immigrants form new consumption patterns

A

adaptation

125
Q

acculturation is the process of learning the ____ and behaviors endorsed by another culture

A

beliefs

126
Q

What is deethnicization?

A

occurs when a product we link to a specific ethnic group detaches itself from its roots and appeals to other groups as well

127
Q

the process of transforming new objects and places into those that feel cozy, hospitable, and authentic is called?

A

warming

128
Q

age cohort consist of people that are similiar in what 2 areas

A

ages and experiences

129
Q

movement refers to the factors that motivate people to physically uproot themselves from one ___and go to another

A

location

130
Q

a subculture is a ____ whose members share beliefs and common experiences that set them apart from other members of a culture

A

group

131
Q

what is adaptation in reference to acculturation?

A

when immigrants form new consumption patterns

132
Q

style of raising children that involves giving and taking away of possessions to shape behavior

A

material parenting

133
Q

a family life cycle segments consumers in terms of changes in what3 things?

A

income

family compositions

demands placed on income

134
Q

acculturation is the process of learning the beliefs and behaviors endorsed by _____ culture

A

another

135
Q

In a low context culture, members are ____ literal

A

more

136
Q

the progressive learning model has the perspective that people gradually learn a new culture as they increasingly come in ____ with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture

A

contact

137
Q

____ is when immigrants try to master a set of rules for operating in the new environment

A

translation

138
Q

____ is when immigrants adopt products, habits, and values they identify with the mainstream culture

A

assimilation

139
Q

immigrants tend to exhibit ____; they are likely to live and shop in places physically separated from mainstream Anglo consumers

A

segregation

140
Q

In a high- context culture, symbols and gestures, rather than words, carry much of the ____of the message

A

weight

141
Q

An important _____ difference is how abstract or literal the group is

A

subcultural

142
Q

In a high-context culture, group members tend to be tightly knit, and they infer _____ that go beyond the spoken word.

A

meanings

143
Q

acculturation ____ are friends, family, local businesses, and other reference groups that facilitate the learning of cultural norms

A

agents

144
Q

translation is when immigrants try to master a set of rules for ____ in the new environment

A

operating

145
Q

what is assimilation in reference to acculturation?

A

when immigrants adopt products, habits, and values they identify with the mainstream culture

146
Q

a new culture to which one must acculturate is the ____ culture

A

host

147
Q

acculturation agents are friends, family, local businesses, and other reference groups that ____ the learning of cultural norms

A

facilitate

148
Q

when immigrants form new consumption patterns this is called?

A

adaptation

149
Q

Deethnicization occurs when a product we link to a specific ethnic group ____ itself from its roots and appeals to other groups as well

A

detaches

150
Q

material parenting involves shaping behavior by what?

A

giving and taking away of possessions

151
Q

how old someone feels is their what age?

A

perceived

152
Q

the progressive ____ model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture

A

learning

153
Q

a subculture is a group whose members share beliefs and common experiences that set them apart from other members of a _____

A

culture

154
Q

In a high- context culture, symbols and gestures, rather than ____carry much of the weight of the message

A

words,

155
Q

the ____ learning model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture

A

progressive

156
Q

acculturation agents are friends, family, local businesses, and other ____ groups that facilitate the learning of cultural norms

A

reference

157
Q

Deethnicization occurs when a product we _____ to a specific ethnic group detaches itself from its roots and appeals to other groups as well

A

link

158
Q

the progressive learning model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing ____ from their old and new environments to create a hybrid culture

A

practices

159
Q

What is a subculture?

A

a group whose members share beliefs and common experiences that set them apart from other members of a culture

160
Q

perceived age is ?

A

how old someone feels

161
Q

warming is the process of transforming new objects and places into those that feel cozy, ____, and authentic

A

hospitable

162
Q

____ is the process of transforming new objects and places into those that feel cozy, hospitable, and authentic

A

warming

163
Q

movement refers to the factors that motivate people to ___uproot themselves from one location and go to another

A

physically

164
Q

Deethnicization occurs when a product we link to a specific ethnic group detaches itself from its ____ and appeals to other groups as well

A

roots

165
Q

consumers over 50 who control a good amount of discretionaly income are part of what market

A

senior

consumer behavior (5 decks)

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