Chapter 13 Subcultures Flashcards
assimilation is when immigrants adopt ____ , habits, and values they identify with the mainstream culture
products
what is the progressive learning model?
the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture
assimilation is when immigrants adopt products, habits, and values they ____with the mainstream culture
identify
translation is when immigrants try to ____ a set of rules for operating in the new environment
master
warming is the process of transforming new objects and places into those that feel ____, hospitable, and authentic
cozy
what is an age cohort?
consist of people of similar ages who have similiar experiences
acculturation is the process of learning the beliefs and behaviors endorsed by another _____
culture
warming is the process of transforming new ____and ____ into those that feel cozy, hospitable, and authentic
objects places
acculturation agents are friends, family, local businesses, and other reference groups that facilitate the ____ of cultural norms
learning
the progressive learning model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new _____ to create a hybrid culture
environments
techniques that combine consumer demo info with with data on consumer expenditures and other socioecomic factors to identify consumers who share common consumption patterns
geodemography
what is the fastest growing youth group in the county?
multiracial group
_____ occurs when a product we link to a specific ethnic group detaches itself from its roots and appeals to other groups as well
Deethnicization
Deethnicization occurs when a ____ we link to a specific ethnic group detaches itself from its roots and appeals to other groups as well
product
Deethnicization occurs when a product we link to a specific ethnic group detaches itself from its roots and appeals to ____groups as well
other
In a high-context culture, group members tend to be ____ knit, and they infer meanings that go beyond the spoken word.
tightly
warming is the process of ____ new objects and places into those that feel cozy, hospitable, and authentic
transforming
a group whose members share beliefs and common experiences that set them apart from other members of a culture
a subculture
translation is when immigrants try to master a set of ____ for operating in the new environment
rules
the progressive learning model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers ____ into a new culture, mixing practices from their old and new environments to create a hybrid culture
assimilate
assimilation is when immigrants ____ products, habits, and values they identify with the mainstream culture
adopt
process that occurs when a parental decision maker is influenced by a childs product request
parental yielding
at the same time as assimilation, there is an attempt at the maintanence of practices associated with the culture of ____
origin
what are some acculturation agents? (4)
friends family local businesses other reference groups
In a high-context culture, group members tend to be tightly knit, and they infer meanings that go beyond the ____word.
spoken
What is an acculturation agent?
friends, family, local businesses, and other reference groups that facilitate the learning of cultural norms
translation is when ____try to master a set of rules for operating in the new environment
immigrants
In a high-_____ culture, group members tend to be tightly knit, and they infer meanings that go beyond the spoken word.
context
____ refers to the factors that motivate people to physically uproot themselves from one location and go to another
movement
a subculture is a group whose members share beliefs and ____ experiences that set them apart from other members of a culture
common
immigrants tend to exhibit segregation; they are likely to ___ and ___ in places physically separated from mainstream Anglo consumers
live shop
adaptation is when immigrants form new _____patterns
consumption
acculturation agents are friends, family, local ____ and other reference groups that facilitate the learning of cultural norms
businesses,
occurs when a product we link to a specific ethnic group detaches itself from its roots and appeals to other groups as well?
Deethnicization
In a high-context ____ , group members tend to be tightly knit, and they infer meanings that go beyond the spoken word.
culture
assimilation is when immigrants adopt products, habits, and values they identify with the ___ culture
mainstream
acculturation agents are friends, family, local businesses, and other reference groups that facilitate the learning of ____ norms
cultural
immigrants tend to exhibit segregation; they are likely to live and ship in places ____ separated from mainstream Anglo consumers
physically
segmenting consumers in terms of changes in income and family composition and the changes in demands placed on this income
family life cycle
movement refers to the factors that motivate people to physically ____ themselves from one location and go to another
uproot
adaptation is when immigrants form new consumption ____
patterns
____ agents are friends, family, local businesses, and other reference groups that facilitate the learning of cultural norms
acculturation
movement refers to the ____ that motivate people to physically uproot themselves from one location and go to another
factors
immigrants continued identification with their culture of origin may cause resistance because they resent the pressure to submerge their previous identities and take on new ____
roles
what are the 3 major forces that hae shped millennials experience?
- economy- slow economy so educated but live with roomates and clip coupons
- globalization- eager to experience other cultures
- social media- always on it
In a high-context culture, group members tend to be tightly knit, and they infer meanings that go beyond the spoken ____
word.
the progressive learning model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, ____ practices from their old and new environments to create a hybrid culture
mixing
In a high-context culture, group members tend to be tightly knit, and they ____ meanings that go beyond the spoken word.
infer
at the same time as assimilation, there is an attempt at the _____ of practices associated with the culture of origin
maintanence
immigrants tend to exhibit segregation; they are likely to live and ship in places physically separated from mainstream ___ consumers
Anglo
the progressive learning model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a ___ culture, mixing practices from their old and new environments to create a hybrid culture
new
T/F An important subcultural difference is how abstract or literal the group is
T
In a high-context culture, group _____tend to be tightly knit, and they infer meanings that go beyond the spoken word.
members
assimilation is when immigrants adopt products, habits, and ____ they identify with the mainstream culture
values
T/F The acculturation process occurs even when we relocate from one place to another within the same country
T
a subculture is a group whose members share beliefs and common ____that set them apart from other members of a culture
experiences
In a high- context culture, symbols and ____ , rather than words, carry much of the weight of the message
gestures
what is the consumer identity renaissance
the redefining process people undergo when they retire
what is ambicultural?
an identity comprising 2 subcultures
In a high- context culture,____ and gestures, rather than words, carry much of the weight of the message
symbols
In a ____ context culture, members are more literal
low
immigrants continued identification with their culture of origin may cause resistance because they ____ the pressure to submerge their previous identities and take on new roles
resent
the process of learning the beliefs and behaviors endorsed by another culture
acculturation
An important subcultural difference is how abstract or _____ the group is
literal
acculturation is the process of learning the beliefs and ____endorsed by another culture
behaviors
Deethnicization occurs when a product we link to a specific ____ group detaches itself from its roots and appeals to other groups as well
ethnic
what is parental yielding?
process that occurs when a parental decision maker is influenced by a childs product request
the progressive learning model has the perspective that people ____ learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture
gradually
T/F members of minority groups find an advertising spokesperson from their own group more trustworthy and this translates into more positive brand attitudes
T
In a low context culture, ____ are more literal
members
what is the most important driver of change this century in the U.S?
the rapidly growing diversity of U.S. culture
the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture. what model is this?
the progressive learning model
what is geodemography?
techniques that combine consumer demo info with data on consumer expenditures and other socioecomic factors to identify consumers who share common consumption patterns
assimilation is when immigrants adopt products, ____ , and values they identify with the mainstream culture
habits
In a low context culture, members are more ____
literal
what does movement refer to?
the factors that motivate people to physically uproot themselves from one location and go to another
when immigrants adopt products, habits, and values they identify with the mainstream culture this is called?
assimilation
what is family life cycle?
segmenting consumers in terms of :
changes in income
family composition
and the changes in demands placed on this income
the redefining process people undergo when they retire is the what?
consumer identity renaissance
In a low context ____ , members are more literal
culture
what is the senior market?
consumers over 50 who control a good amount of discretionaly income
immigrants continued identification with their culture of origin may cause resistance because they resent the pressure to submerge their previous ____ and take on new roles
identities
consist of people of similar ages who have similiar experiences
age cohort
the progressive learning model has the perspective that people gradually learn a new ____ as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture
culture
a subculture is a group whose members ____ beliefs and common experiences that set them apart from other members of a culture
share
a subculture is a group whose members share ____ and common experiences that set them apart from other members of a culture
beliefs
translation is when immigrants try to master a set of rules for operating in the ___ environment
new
what is material parenting?
style of raising children that involves giving and taking away of possessions to shape behavior
In a high- context culture, symbols and gestures, rather than words, carry much of the weight of the _____
message
_____ is the process of learning the beliefs and behaviors endorsed by another culture
acculturation
In a-____ context culture, group members tend to be tightly knit, and they infer meanings that go beyond the spoken word.
high
what are the 4 basic conflicts common to all teens?
- autonomy vs belonging
- rebellion vs. conformity
- idealism vs pragmatism
- narcissism vs intimacy
many minority cultures are low/high context
high
immigrants continued identification with their culture of origin may cause ____ because they resent the pressure to submerge their previous identities and take on new roles
resistance
acculturation is the process of learning the beliefs and behaviors _____ by another culture
endorsed
Deethnicization occurs when a product we link to a specific ethnic group detaches itself from its roots and ____ to other groups as well
appeals
what is a host culture?
a new culture to which one must acculturate
what is the culture of immigration?
the culture that someone has immigrated to
Anglo culture is low/high context
lowq
acculturation agents are friends, family, local businesses, and other reference groups that facilitate the learning of cultural ____
norms
the progressive learning model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a ___ culture
hybrid
the factors that motivate people to physically uproot themselves from one location and go to another are referred to as what?
movement
In a _____ _____ culture, symbols and gestures, rather than words, carry much of the weight of the message
high-context
What are 5 ways consumers who retain a strong ethnic identification differ from their more assimilated counterparts?
- have a more negative attitude toward business
- access more media in their native language
- are more brand loyal
- prefer brands with prestige labels
- more likely to buy brands that specifically advertise to their ethnic group
In a high-context culture, group members tend to be tightly ____ , and they infer meanings that go beyond the spoken word.
knit
movement refers to the factors that ____ people to physically uproot themselves from one location and go to another
motivate
What is warming?
the process of transforming new objects and places into those that feel cozy, hospitable, and authentic
T/F ethnicity is a fluid concept and members of a subculture constantly recreate its boundaries
T
translation is when immigrants try to master a set of rules for operating in the new ____
environment
An important subcultural difference is how _____ or literal the group is
abstract
adaptation is when immigrants form ____ consumption patterns
new
immigrants try to master a set of rules for operating in the new environment. this is called?
translation
warming is the process of transforming new objects and places into those that feel cozy, hospitable, and ___
authentic
adaptation is when immigrants ____ new consumption patterns
form
a _____ is a group whose members share beliefs and common experiences that set them apart from other members of a culture
subculture
acculturation is the process of ____ the beliefs and behaviors endorsed by another culture
learning
a subculture is a group whose members share beliefs and common experiences that set them ____from other members of a culture
apart
the progressive learning model has the perspective that people gradually ____ a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture
learn
assimilation is when immigrants adopt products, habits, and values they identify with the mainstream ___
culture
In a low ____ culture, members are more literal
context
friends, family, local businesses, and other reference groups that facilitate the learning of cultural norms are called ?
acculturation agent
what is translation in relation to the process of acculturation?
immigrants try to master a set of rules for operating in the new environment
What is acculturation?
the process of learning the beliefs and behaviors endorsed by another culture
_____ is when immigrants form new consumption patterns
adaptation
acculturation is the process of learning the ____ and behaviors endorsed by another culture
beliefs
What is deethnicization?
occurs when a product we link to a specific ethnic group detaches itself from its roots and appeals to other groups as well
the process of transforming new objects and places into those that feel cozy, hospitable, and authentic is called?
warming
age cohort consist of people that are similiar in what 2 areas
ages and experiences
movement refers to the factors that motivate people to physically uproot themselves from one ___and go to another
location
a subculture is a ____ whose members share beliefs and common experiences that set them apart from other members of a culture
group
what is adaptation in reference to acculturation?
when immigrants form new consumption patterns
style of raising children that involves giving and taking away of possessions to shape behavior
material parenting
a family life cycle segments consumers in terms of changes in what3 things?
income
family compositions
demands placed on income
acculturation is the process of learning the beliefs and behaviors endorsed by _____ culture
another
In a low context culture, members are ____ literal
more
the progressive learning model has the perspective that people gradually learn a new culture as they increasingly come in ____ with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture
contact
____ is when immigrants try to master a set of rules for operating in the new environment
translation
____ is when immigrants adopt products, habits, and values they identify with the mainstream culture
assimilation
immigrants tend to exhibit ____; they are likely to live and shop in places physically separated from mainstream Anglo consumers
segregation
In a high- context culture, symbols and gestures, rather than words, carry much of the ____of the message
weight
An important _____ difference is how abstract or literal the group is
subcultural
In a high-context culture, group members tend to be tightly knit, and they infer _____ that go beyond the spoken word.
meanings
acculturation ____ are friends, family, local businesses, and other reference groups that facilitate the learning of cultural norms
agents
translation is when immigrants try to master a set of rules for ____ in the new environment
operating
what is assimilation in reference to acculturation?
when immigrants adopt products, habits, and values they identify with the mainstream culture
a new culture to which one must acculturate is the ____ culture
host
acculturation agents are friends, family, local businesses, and other reference groups that ____ the learning of cultural norms
facilitate
when immigrants form new consumption patterns this is called?
adaptation
Deethnicization occurs when a product we link to a specific ethnic group ____ itself from its roots and appeals to other groups as well
detaches
material parenting involves shaping behavior by what?
giving and taking away of possessions
how old someone feels is their what age?
perceived
the progressive ____ model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture
learning
a subculture is a group whose members share beliefs and common experiences that set them apart from other members of a _____
culture
In a high- context culture, symbols and gestures, rather than ____carry much of the weight of the message
words,
the ____ learning model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture
progressive
acculturation agents are friends, family, local businesses, and other ____ groups that facilitate the learning of cultural norms
reference
Deethnicization occurs when a product we _____ to a specific ethnic group detaches itself from its roots and appeals to other groups as well
link
the progressive learning model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing ____ from their old and new environments to create a hybrid culture
practices
What is a subculture?
a group whose members share beliefs and common experiences that set them apart from other members of a culture
perceived age is ?
how old someone feels
warming is the process of transforming new objects and places into those that feel cozy, ____, and authentic
hospitable
____ is the process of transforming new objects and places into those that feel cozy, hospitable, and authentic
warming
movement refers to the factors that motivate people to ___uproot themselves from one location and go to another
physically
Deethnicization occurs when a product we link to a specific ethnic group detaches itself from its ____ and appeals to other groups as well
roots
consumers over 50 who control a good amount of discretionaly income are part of what market
senior
