Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

consumer behavior > chapter 10 buying using and disposing > Flashcards

chapter 10 buying using and disposing Flashcards

1
Q

what are the 3 purchase environments that affect purchasing?

A
  1. the shopping experience
  2. point of purchase stimuli
  3. sales interactions
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

purchase decisions are strongly influenced by the info provided by a store’s what 3 things?

A
  1. layout 2. website 3. salespeople
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

what is psycological time?

A

a person’s subjective evaluation of the passage of time, which may not correspond closely to the actual time elapsed

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

what are the 5 hedonic shopping motives?

A
  1. social experiences- community gathering place
  2. sharing of common interests
  3. affiliation or interpersonal attraction- place to congregrate with same kind of people
  4. status
  5. the thrill of the hunt
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

what are 4 social and physical surroundings that affect a consumers motives for product usage and product evaluation

A
  1. decor 2. odor 3. temp 4. coconsumers
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

what is the difference between unplanned buying and impulse buying?

A

unplanned buying happens when you are unfamiliar with a stores layout or you are under time pressure. or you might be reminded you need it when you see it. alot occurs because you recognize a new need while in store. impulse buying is when have sudden urge you cant resist

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

a timestyle is influenced by what two factors?

A

personal and cultural

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

what is a situational self image?

A

the role a person plays in a specific social context that helps to determine how he or she feels

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

the ___rate is the percentage of people who open an email message from a marketer

A

open

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

T/F The information a store’s layout, Web site, or salespeople provides doesn’t strongly influences a purchase decision

A

F

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

time poverty is a feeling of having less time available than is required to meet the demands of ?

A

everyday living

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

situation that includes a buyer, a seller, and a product or service but also other factors such as the reason we want to make a purchase and how the physical environment makes us feel.

A

consumption situation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

a consumption situation includes what 5 elements.

A
  1. buyer 2. seller 3. product or service 4. reason we want to buy 5. how the physical environment makes us feel
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

situational self image is the _____ a person plays in a specific social context that helps to determine how he or she feels

A

role

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

states that we form beliefs about product performance based on prior experience with the product or communications about the product that imply a certain level of quality

A

expectancy disconfirmation model

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

what are the 3 postpurchase processes that affect purchasing

A
  1. consumer satisfaction 2. product disposal 3. alternative markets
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

expectancy disconfirmation model states that we form _____ about product performance based on prior experience with the product or communications about the product that imply a certain level of quality

A

beliefs

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

secondary markets (flea markets for instance) where transactions are not officially recorded

A

underground economy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

where consumers shop stores for product info and then buy the product online cheaper?

A

showrooming

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

what is an open rate?

A

the percentage of people who open an email message from a marketer

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

expectancy disconfirmation model states that we form beliefs about product performance based on prior experience with the product or _____about the product that imply a certain level of quality

A

communications

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

Coconsumers can be a product attribute…. one of the aspects we look at is the ____ of patrons

A

type

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

What are the 5 antecedent states that affect purchasing

A
  1. situational factors
  2. usage contexts
  3. time pressure
  4. mood
  5. shopping orientatiopn
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

according to gemba which is the one true source of info, what do marketers have to do to improve their info.

A

go to the places where consumers use the product or services rather than do it in a lab

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

what is recommerce?

A

the pracice of trading or reselling used possessions in the underground economy rather than purchasing new items from retailers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

the percentage of people who open an email message from a marketer is called?

A

the open rate

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

the practice of trading or reselling used possessions in the underground economy rather than purchasing new items from retailers

A

recommerce

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
28
Q

what is lateral cycling?

A

when one consumer exchanges something she owns for something the other person owns

29
Q

people organize parties to exchange clothing or other personal possessions with others

30
Q

what is swishing?

A

people organize parties to exchange clothing or other personal possessions with others

31
Q

situational self image is the role a person plays in a specific _____ context that helps to determine how he or she feels

32
Q

the open rate is the percentage of people who open an email message from a

33
Q

when one consumer exchanges something she owns for something the other person owns. this is called?

A

lateral cycling

34
Q

what is a shopping orientation?

A

ones general attitudes about shopping

35
Q

what is a timestyle?

A

an individuals priorities regarding how she spends time as influenced by personal or cultural factors

36
Q

a feeling of having less time available than is required to meet the demands of everyday living is called?

A

time poverty

37
Q

What are the 4 retail themes?

A
  1. landscape themes- rely on associations with nature, earth,animals, and the physical body
  2. marketscape theme- build on associations with man made places . ex. venetian hotel in vegas recreates venice
  3. cyberspace theme- buld on images of info and communications tech. ex. ebay retail interface instills sense of community
  4. mindscape theme- draw on abstract ideas and concepts, introspection and fantasy and spiritual overtones. ex. kiva spa has theme of american indian healing ceremonies
38
Q

what are 4 important dimensions of a stores image?

A
  1. location
  2. merchandise

3 suitability,

4 knowledge and congeniality of sales staff

39
Q

T/F situational self image helps a person determine what she wants to buy

40
Q

the role a person plays in a specific social context that helps to determine how he or she feels is called?

A

situational self image

41
Q

what is a pretailer?

A

when a site provides exclusive styles by having the manufacturer produce runway pieces they wouldn’t otherwise make to sell in stores

42
Q

The interpretation of arousal when it applies to large numbers of coconsumers is concerned with ____ vs _____

A

density

crowding

43
Q

a consumption situation includes a buyer, seller, and product or service. what 2 other factors are involved in this consumption situation

A
  1. the reason we want to buy 2. how the physical environment makes us feel
44
Q

Coconsumers can be a product attribute because large numbers of people = ____ or because of the ____ of patrons

A

arousal

type

45
Q

a person’s subjective evaluation of the passage of time, which may not correspond closely to the actual time elapsed is called?

A

psychological time

46
Q

what is atmospherics?

A

the conscious designing of space and its various dimensions to evoke certain effects in buyers

47
Q

when a site provides exclusive styles by having the manufacturer produce runway pieces they wouldn’t otherwise make to sell in stores. they are called

A

pretailers

48
Q

what is the expectancy disconfirmation model?

A

states that we form beliefs about product performance based on prior experience with the product or communications about the product that imply a certain level of quality

49
Q

expectancy disconfirmation model states that we form beliefs about product _____based on prior experience with the product or communications about the product that imply a certain level of quality

A

performance

50
Q

strategy where stores create imaginative environments that transport shoppers to fantasy worlds or provide other kinds of stimulation

A

retail theming

51
Q

the conscious designing of space and its various dimensions to evoke certain effects in buyers

A

atmospherics

52
Q

what is time poverty?

A

a feeling of having less time available than is required to meet the demands of everyday living

53
Q

what are the 2 dimension that determine whether we will react positively or negatively in a consumption environment

A
  1. pleasure 2. arousal- whether or not we are stimulated
54
Q

_____ self image is the role a person plays in a specific social context that helps to determine how he or she feels

A

situational

55
Q

situational ____ ____is the role a person plays in a specific social context that helps to determine how he or she feels

A

self image

56
Q

an individuals priorities regarding how she spends time as influenced by personal or cultural factors is called their?

57
Q

expectancy ______ model states that we form beliefs about product performance based on prior experience with the product or communications about the product that imply a certain level of quality

A

disconfirmation

58
Q

T/F Many factors at the time of purchase dramatically influence the consumer’s decision-making process

59
Q

what is showrooming?

A

where consumers shop stores for product info and then buy the product online cheaper

60
Q

ones general attitudes about shopping is their?

A

shopping orientation

61
Q

the open rate is the percentage of people who open an ___ message from a marketer

62
Q

what is an underground economy?

A

secondary markets (flea markets for instance) where transactions are not officially recorded

63
Q

what is a consumption situation?

A

situation that includes a buyer, a seller, and a product or service but also other factors such as the reason we want to make a purchase and how the physical environment makes us feel.

64
Q

what are 4 store factors that affect store evaluation?

A
  1. interior design 2. types of patrons 3. return policies 4. credit availability
65
Q

_____ disconfirmation model states that we form beliefs about product performance based on prior experience with the product or communications about the product that imply a certain level of quality

A

expectancy

66
Q

expectancy disconfirmation model states that we form beliefs about product performance based on prior experience with the product or communications about the product that imply a certain level of ____

67
Q

expectancy disconfirmation model states that we form beliefs about product performance based on ____ experience with the product or communications about the product that imply a certain level of quality

68
Q

what is retail theming?

A

strategy where stores create imaginative environments that transport shoppers to fantasy worlds or provide other kinds of stimulation

consumer behavior (5 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions