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consumer behavior > chapter 10 buying using and disposing > Flashcards

chapter 10 buying using and disposing Flashcards

1
Q

what are the 3 purchase environments that affect purchasing?

A
  1. the shopping experience
  2. point of purchase stimuli
  3. sales interactions
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2
Q

purchase decisions are strongly influenced by the info provided by a store’s what 3 things?

A
  1. layout 2. website 3. salespeople
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3
Q

what is psycological time?

A

a person’s subjective evaluation of the passage of time, which may not correspond closely to the actual time elapsed

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4
Q

what are the 5 hedonic shopping motives?

A
  1. social experiences- community gathering place
  2. sharing of common interests
  3. affiliation or interpersonal attraction- place to congregrate with same kind of people
  4. status
  5. the thrill of the hunt
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5
Q

what are 4 social and physical surroundings that affect a consumers motives for product usage and product evaluation

A
  1. decor 2. odor 3. temp 4. coconsumers
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6
Q

what is the difference between unplanned buying and impulse buying?

A

unplanned buying happens when you are unfamiliar with a stores layout or you are under time pressure. or you might be reminded you need it when you see it. alot occurs because you recognize a new need while in store. impulse buying is when have sudden urge you cant resist

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7
Q

a timestyle is influenced by what two factors?

A

personal and cultural

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8
Q

what is a situational self image?

A

the role a person plays in a specific social context that helps to determine how he or she feels

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9
Q

the ___rate is the percentage of people who open an email message from a marketer

A

open

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10
Q

T/F The information a store’s layout, Web site, or salespeople provides doesn’t strongly influences a purchase decision

A

F

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11
Q

time poverty is a feeling of having less time available than is required to meet the demands of ?

A

everyday living

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12
Q

situation that includes a buyer, a seller, and a product or service but also other factors such as the reason we want to make a purchase and how the physical environment makes us feel.

A

consumption situation

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13
Q

a consumption situation includes what 5 elements.

A
  1. buyer 2. seller 3. product or service 4. reason we want to buy 5. how the physical environment makes us feel
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14
Q

situational self image is the _____ a person plays in a specific social context that helps to determine how he or she feels

A

role

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15
Q

states that we form beliefs about product performance based on prior experience with the product or communications about the product that imply a certain level of quality

A

expectancy disconfirmation model

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16
Q

what are the 3 postpurchase processes that affect purchasing

A
  1. consumer satisfaction 2. product disposal 3. alternative markets
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17
Q

expectancy disconfirmation model states that we form _____ about product performance based on prior experience with the product or communications about the product that imply a certain level of quality

A

beliefs

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18
Q

secondary markets (flea markets for instance) where transactions are not officially recorded

A

underground economy

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19
Q

where consumers shop stores for product info and then buy the product online cheaper?

A

showrooming

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20
Q

what is an open rate?

A

the percentage of people who open an email message from a marketer

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21
Q

expectancy disconfirmation model states that we form beliefs about product performance based on prior experience with the product or _____about the product that imply a certain level of quality

A

communications

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22
Q

Coconsumers can be a product attribute…. one of the aspects we look at is the ____ of patrons

A

type

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23
Q

What are the 5 antecedent states that affect purchasing

A
  1. situational factors
  2. usage contexts
  3. time pressure
  4. mood
  5. shopping orientatiopn
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24
Q

according to gemba which is the one true source of info, what do marketers have to do to improve their info.

A

go to the places where consumers use the product or services rather than do it in a lab

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25
Q

what is recommerce?

A

the pracice of trading or reselling used possessions in the underground economy rather than purchasing new items from retailers

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26
Q

the percentage of people who open an email message from a marketer is called?

A

the open rate

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27
Q

the practice of trading or reselling used possessions in the underground economy rather than purchasing new items from retailers

A

recommerce

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28
Q

what is lateral cycling?

A

when one consumer exchanges something she owns for something the other person owns

29
Q

people organize parties to exchange clothing or other personal possessions with others

A

swishing

30
Q

what is swishing?

A

people organize parties to exchange clothing or other personal possessions with others

31
Q

situational self image is the role a person plays in a specific _____ context that helps to determine how he or she feels

A

social

32
Q

the open rate is the percentage of people who open an email message from a

A

marketer

33
Q

when one consumer exchanges something she owns for something the other person owns. this is called?

A

lateral cycling

34
Q

what is a shopping orientation?

A

ones general attitudes about shopping

35
Q

what is a timestyle?

A

an individuals priorities regarding how she spends time as influenced by personal or cultural factors

36
Q

a feeling of having less time available than is required to meet the demands of everyday living is called?

A

time poverty

37
Q

What are the 4 retail themes?

A
  1. landscape themes- rely on associations with nature, earth,animals, and the physical body
  2. marketscape theme- build on associations with man made places . ex. venetian hotel in vegas recreates venice
  3. cyberspace theme- buld on images of info and communications tech. ex. ebay retail interface instills sense of community
  4. mindscape theme- draw on abstract ideas and concepts, introspection and fantasy and spiritual overtones. ex. kiva spa has theme of american indian healing ceremonies
38
Q

what are 4 important dimensions of a stores image?

A
  1. location
  2. merchandise

3 suitability,

4 knowledge and congeniality of sales staff

39
Q

T/F situational self image helps a person determine what she wants to buy

A

T

40
Q

the role a person plays in a specific social context that helps to determine how he or she feels is called?

A

situational self image

41
Q

what is a pretailer?

A

when a site provides exclusive styles by having the manufacturer produce runway pieces they wouldn’t otherwise make to sell in stores

42
Q

The interpretation of arousal when it applies to large numbers of coconsumers is concerned with ____ vs _____

A

density

crowding

43
Q

a consumption situation includes a buyer, seller, and product or service. what 2 other factors are involved in this consumption situation

A
  1. the reason we want to buy 2. how the physical environment makes us feel
44
Q

Coconsumers can be a product attribute because large numbers of people = ____ or because of the ____ of patrons

A

arousal

type

45
Q

a person’s subjective evaluation of the passage of time, which may not correspond closely to the actual time elapsed is called?

A

psychological time

46
Q

what is atmospherics?

A

the conscious designing of space and its various dimensions to evoke certain effects in buyers

47
Q

when a site provides exclusive styles by having the manufacturer produce runway pieces they wouldn’t otherwise make to sell in stores. they are called

A

pretailers

48
Q

what is the expectancy disconfirmation model?

A

states that we form beliefs about product performance based on prior experience with the product or communications about the product that imply a certain level of quality

49
Q

expectancy disconfirmation model states that we form beliefs about product _____based on prior experience with the product or communications about the product that imply a certain level of quality

A

performance

50
Q

strategy where stores create imaginative environments that transport shoppers to fantasy worlds or provide other kinds of stimulation

A

retail theming

51
Q

the conscious designing of space and its various dimensions to evoke certain effects in buyers

A

atmospherics

52
Q

what is time poverty?

A

a feeling of having less time available than is required to meet the demands of everyday living

53
Q

what are the 2 dimension that determine whether we will react positively or negatively in a consumption environment

A
  1. pleasure 2. arousal- whether or not we are stimulated
54
Q

_____ self image is the role a person plays in a specific social context that helps to determine how he or she feels

A

situational

55
Q

situational ____ ____is the role a person plays in a specific social context that helps to determine how he or she feels

A

self image

56
Q

an individuals priorities regarding how she spends time as influenced by personal or cultural factors is called their?

A

timestyle

57
Q

expectancy ______ model states that we form beliefs about product performance based on prior experience with the product or communications about the product that imply a certain level of quality

A

disconfirmation

58
Q

T/F Many factors at the time of purchase dramatically influence the consumer’s decision-making process

A

T

59
Q

what is showrooming?

A

where consumers shop stores for product info and then buy the product online cheaper

60
Q

ones general attitudes about shopping is their?

A

shopping orientation

61
Q

the open rate is the percentage of people who open an ___ message from a marketer

A

email

62
Q

what is an underground economy?

A

secondary markets (flea markets for instance) where transactions are not officially recorded

63
Q

what is a consumption situation?

A

situation that includes a buyer, a seller, and a product or service but also other factors such as the reason we want to make a purchase and how the physical environment makes us feel.

64
Q

what are 4 store factors that affect store evaluation?

A
  1. interior design 2. types of patrons 3. return policies 4. credit availability
65
Q

_____ disconfirmation model states that we form beliefs about product performance based on prior experience with the product or communications about the product that imply a certain level of quality

A

expectancy

66
Q

expectancy disconfirmation model states that we form beliefs about product performance based on prior experience with the product or communications about the product that imply a certain level of ____

A

quality

67
Q

expectancy disconfirmation model states that we form beliefs about product performance based on ____ experience with the product or communications about the product that imply a certain level of quality

A

prior

68
Q

what is retail theming?

A

strategy where stores create imaginative environments that transport shoppers to fantasy worlds or provide other kinds of stimulation

consumer behavior (5 decks)

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