Chapter 13 - Monopoly Flashcards
Monopolist
Firm that is the only producer of a good that has no close substitutes
Monopolists have
Market power. As a result, they sulk charge higher prices and produce less output than a competitive industry
Natural monopoly
Exists when increasing returns to scale provide a large cost advantage to a single firm that produces all of an industry’s output
Network externality
The value of a good or service to an individual increases as more individuals use the same good or service
Average cost pricing
Forces a monopoly to set its price equal to its average total cost
Marginal cost pricing
Forces a monopoly to set its price equal to its average total cost
Monopsony
Exists when there is only one buyer of a single good
Advance purchased restrictions
Prices are lower for those who purchase well in advance
Volume discounts
The price is lower if you buy a large quantity
Two-part tariffs
A customer pays a flat fee upfront and then a per-unit fee on each item purchased
Digital personalized pricing
Online retailers gather personal information on shoppers and adjust prices accordingly