Chapter 13 - Innovation, entrepreneurship, and creativity Flashcards
Innovation
The process by which organisation use their skills and resources to develop new goods and services or to develop new production and operating systems so that they can better response to the needs of their customers
Two types of innovation
Quantum change
Incremental change
Quantum technological change
A fundamental shift in technology that revolutionises products or the way they are produced
Quantum innovations
New products or operating systems that incorporate quantum technological improvements.
Incremental technological change
Technological change that represents a refinement of some base technology.
Incremental innovations
Products or operating systems that incorporate refinements of some base technology.
Intrapreneurs
Entrepreneurs inside an organization who are responsible for the success or failure of a project.
Knowledge-creating organization
An organisation where innovation is going on all the levels in all areas.
Product life cycle
The changes in demand for a product that occur over time
Product life cycle stages
Embryonic
Growth
Mature
Decline:
Project management
The process of leading and controlling a project so it results in the creation of effective new or improved products
Project:
A subunit whose goal centres on developing the products or service on time, within budget, and in conformance with predetermined performance specifications
The purpose of a stage-gate funnel
To establish a structured and coherent innovation process that both improves control over the product development effort and forces managers to make choices among competing new product development projects so resources are not spread too thinly over too many projects
Cross-functional teams
A critical element in any structured new product development effort.
Successful innovation depends on the coordination of the activities of the research and development with the activities of other departments
Lightweight team
Mid-level functional manager who has lower status than the head of a functional department.
The lightweight team leader is not given control over human, financial and functional resources.am leader