Chapter 13 Flashcards
1
Q
Home market Chanel
A
Export agents management
Direct export internet
2
Q
Foreign market Chanel
A
Import intermediary Local agents Local wholesalers Retailers B2b usually shorter channels
3
Q
Channel length
A
Distribution density
Average order quantity
Channel members
4
Q
Developed economies
A
Shorter channel well developed
5
Q
Channel captain
A
Pricing delivery product design
6
Q
Factors influencing selection channel
A
Cost
Control coverage synergy
Product line (
7
Q
Piggybacking
A
Company that sells to same consumer segment take on new product
8
Q
Replicators
A
Export model unchanged
Will not folllow Starbucks
9
Q
Perfor,a de managers
A
Aqurice existing retailers independent
10
Q
Reinventors
A
Back end systems and processes while creating tailored
