Chapter 10 Flashcards
1
Q
Product standardization
A
Lower costs
Cost saving due to no new development
Fast roll out
2
Q
Product adaptation
A
Hit closed markets
Decreased cost local input feature elimination
Increased sale hittting industry better
3
Q
MOdularity
A
Develop standard model connect to other standard model
4
Q
R and d
A
Usually taken in home market
5
Q
Lead market
A
Market whose level of development exceeds market other country