Chapter 10 Flashcards

1
Q

Product standardization

A

Lower costs
Cost saving due to no new development
Fast roll out

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2
Q

Product adaptation

A

Hit closed markets
Decreased cost local input feature elimination
Increased sale hittting industry better

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3
Q

MOdularity

A

Develop standard model connect to other standard model

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4
Q

R and d

A

Usually taken in home market

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5
Q

Lead market

A

Market whose level of development exceeds market other country

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