Ch 14 15 Flashcards
1
Q
Pull
Push
A
Consumer long channel widely used not complex adver media
Distributor
2
Q
Personal selling
A
Complex
New to market
No media
3
Q
Inter trade fair
A
B2b
Pull
Push
Consumer long channel widely used not complex adver media
Distributor
Personal selling
Complex
New to market
No media
Inter trade fair
B2b