Chapter 13 Flashcards
What is social psychology
It is the study where we try to understand how social environments affect our choices
Social Cognition
How people perceive themselves in the social world
Attitudes
How our evaluations of things are perceived (war is bad, water is good)
ABC model
Affective-emotions and feelings
Behavioural-how we behave towards and object
Cognitive-what we believe about an object
Self-perception theory
People perceive their emotions about a task based on what they observe about themselves (they like cheese because they eat it everyday
Cognitive dissonance
when there is a belief that contradict your own belief
Attitude specifcity
the more specific about the attitude the more we may enjoy it (I enjoy music, but I enjoy fire and desire by drake)
Attitude strength
The more passionate we are about something the more likely we are to do something about it
(I like league, the more likely I am to go to worlds)
Implicit attitudes
When people are unaware of the attitude
(If you are offered chocolate you are less likely to take it out of habit)
Prejudice
Negative emotions about a particular group
Central role of persuasion
Uses logic to persuade you
Peripheral route of persuasion
applies to how the delivery and person rather than facts
Foot in the door technique
When you request for something small and then request for something bigger
Door in the face
When you request for something big and outrageous and then request for something smaller
Appeals in fear
When you scare them into doing something by giving a scary fact
(HIV kills so you should get a vaccine)
