Chapter 13 Flashcards
4 types of research
online research, library research, interviews, and surveys
5 forms of support
statistics, examples, comparisons, quotations, visual aids
statistics
A form of ev-idence that uses numbers to summarize a great many individual cases or to demon-strate relationships between phenomena
examples
Forms of evidence; single instances thatmake a point, drama-tize an idea, or personalize information. The four types of examples are undetailed, detailed, hypothetical, and anecdotal
types of exmples
undetailed; brief sentencces
detailed;vivid picturs that can be memorable
hypotheical; no real examples that
comparisons
Forms of evidence that use associations between two things that are similar in some important way.
similes
explicit comparisons that typically use the words likeor as to link two things: “A teacher is like a guide.” “Service is like paying dues for membership in a community.”
Metaphors
Implicit com-parisons of two different things that have something in common.
Quotations
Forms of evi-dence that use exact citations of statements made by others. Also called testimony.
Halo effect
The tendency to assume that an expert in one area is also an expert in other unrelated areas