Chapter 12: Media

Question 1

Cultivation Theory

Answer 1

Media theory proposing that TV consumption shapes people’s worldview to resemble what is depicted on TV.
Depict media consumers as passive and easily manipulated.

Question 2

Mere exposure effect

Answer 2

Finding a person, event, object, idea more acceptable/attractive over time simply by being exposed to it frequently

Question 3

Mean World Syndrome

Answer 3

Theory that the more people watch TV, the more likely they are to believe that the world is dangerous and that they are at risk for being a victim of crime

Question 4

Social Learning Theory

Answer 4

Theory proposing that people tend to imitate behaviours they see rewarded when performed by others.
Depict media consumers as passive and easily manipulated.

Question 5

Uses and Gratifications Approach

Answer 5

Approach to understanding media that emphasizes that people differ in numerous ways that lead them to make different choices about which media to consume; even people viewing the same media will respond to it in a variety of ways.
Views people as active media consumers.

Question 6

Media Practice Model

Answer 6

Theory proposing that media use begins with identity, then proceeds to selection, attention, interaction, application, and back to identity.

Question 7

Five uses of media

Answer 7

Entertainment, identity formation, sensation seeking, coping, youth-culture identification.

Question 8

Super peer

Answer 8

One of the functions of media, meaning that adolescents often look to media for information that their parents may be unwilling to provide, in the same way they might look to a friend.

Question 9

Sensation seeking

Answer 9

A personality characteristic defined by the extent to which a person enjoys novelty and intensity of sensation.

Question 10

Cathartic effect

Answer 10

Media experience has the effect of relieving unpleasant emotions.