Chapter 12: Media Flashcards
American adolescents typically spend how many hours per day using media?
8 hours
Identify the major theories of media use?
- Cultivation Theory
- Social Learning Theory
what is the Cultivation Theory?
proposes that television cultivates attitudes and beliefs among users
argues that watching television gradually shapes a person’s worldview, so that over time it comes to resemble the worldview most frequently depicted on TV.
what is the Mean World Syndrome ?
an aspect of Cultivation Theory, proposing that people who consume violent media come to see the world as more dangerous and threatening
what is the Social Learning Theory?
asserts that people are likely to imitate behavior they see performed by a model who is rewarded and not punished, including behavior depicted in media
what is the alternative approach to cultivation and social learning theory? what is it stating?
The uses and gratifications approach
emphasizes people as active media consumers rather than as the passive recipients of media stimulation and is based on two key principles
1. people differ in numerous ways that lead them to make different choices about media consumption.
2. even people consuming the same media will respond to it in different ways, depending on their individual characteristics.
what is the Media Practice Model?
suggests that adolescents’ identity motivates the selection of media products.
paying attention to certain media products leads to interaction with them, and then adolescents engage in application of the media content they have chosen, which may be incorporated into their identities.
Their developing identity then motivates new media selections, and so on.
what is the most-used media form among adolescents and emerging adults?
music
describe the media practice model graph?
Identify the five major types of media use.
include entertainment, identity formation, high sensation, coping, and youth culture identification
what is often a prominent part of adolescence and emerging adulthood.?
identity development
what is often stronger in adolescence than in other life stages that makes them more susceptible to heavy media usage?
-sensation seeking (certain media provide this)
-emotions (leading to relieving or dispeling negative emotions through media)
-participation in “youth culture”
In media adolescents find which aspects of the self?
- feared self: to avoid
- ideal self: to emulate
how is media usage related to adolescent identity development?
Media can also provide information that would otherwise have been unavailable, and adolescents may use some of this information in identity construction
Adolescents also take ideas of what it means to be a man or a woman and learn sexual and romantic scripts from the media.
what may help explain why television view drops during adolescence while music listening increases.?
Heightened sensation seeking in adolescence and emerging adults
what types of music may appeal especially to young people who use music for coping?
rap or heavy metal
what do adolescents use as a way of turning off the stressful emotions of the day?
television
what can give adolescents a sense of being connected to a youth culture or subculture that is united by certain youth specific values?
media consumption
Music especially is a medium for the expression of adolescent-specific values.
how recent is media as a new source of socialization in the lives of children and adolescents?
recent, arising mainly in the past century.
In a society where media content is relatively unrestricted, media tend toward….
broad socialization
why is media content creating a broad socialization?
because media content is diverse and people can select the content that is best suited to their needs, wants, and personalities
Unlike other socialization sources, the main objective of media is…
profit, rather than the teaching of how to function successfully as a member of a society.
The potential role of media in the socialization of young people is…
especially strong
The media tend toward broad socialization in societies which have…
freedom of speech and relatively uncensored media
Adolescents have greater control over their socialization from….
the media than they do over socialization from other sources
