Chapter 12: Media Flashcards
American adolescents typically spend how many hours per day using media?
8 hours
Identify the major theories of media use?
- Cultivation Theory
- Social Learning Theory
what is the Cultivation Theory?
proposes that television cultivates attitudes and beliefs among users
argues that watching television gradually shapes a person’s worldview, so that over time it comes to resemble the worldview most frequently depicted on TV.
what is the Mean World Syndrome ?
an aspect of Cultivation Theory, proposing that people who consume violent media come to see the world as more dangerous and threatening
what is the Social Learning Theory?
asserts that people are likely to imitate behavior they see performed by a model who is rewarded and not punished, including behavior depicted in media
what is the alternative approach to cultivation and social learning theory? what is it stating?
The uses and gratifications approach
emphasizes people as active media consumers rather than as the passive recipients of media stimulation and is based on two key principles
1. people differ in numerous ways that lead them to make different choices about media consumption.
2. even people consuming the same media will respond to it in different ways, depending on their individual characteristics.
what is the Media Practice Model?
suggests that adolescents’ identity motivates the selection of media products.
paying attention to certain media products leads to interaction with them, and then adolescents engage in application of the media content they have chosen, which may be incorporated into their identities.
Their developing identity then motivates new media selections, and so on.
what is the most-used media form among adolescents and emerging adults?
music
describe the media practice model graph?
Identify the five major types of media use.
include entertainment, identity formation, high sensation, coping, and youth culture identification
what is often a prominent part of adolescence and emerging adulthood.?
identity development
what is often stronger in adolescence than in other life stages that makes them more susceptible to heavy media usage?
-sensation seeking (certain media provide this)
-emotions (leading to relieving or dispeling negative emotions through media)
-participation in “youth culture”
In media adolescents find which aspects of the self?
- feared self: to avoid
- ideal self: to emulate
how is media usage related to adolescent identity development?
Media can also provide information that would otherwise have been unavailable, and adolescents may use some of this information in identity construction
Adolescents also take ideas of what it means to be a man or a woman and learn sexual and romantic scripts from the media.
what may help explain why television view drops during adolescence while music listening increases.?
Heightened sensation seeking in adolescence and emerging adults
