Chapter 12: Environment and issues of interaction Flashcards

1
Q

How do organizations interact with their environments?

A

Organizations interact with their environments by acquiring resources (human resources, technology, materials) from stakeholders to create value and benefiting these stakeholders through primary and secondary value creation.

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2
Q

What are the positive and negative impacts of organizations on their environment?

A

Organizations positively impact the environment by providing products, services, jobs, and taxes, but negatively impact it unintentionally, e.g., contributing to global warming through production.

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3
Q

What are the environmental spheres that organizations are embedded in?

A

Organizations are embedded in different environmental spheres such as the economy, society, technology, and nature, each operating under its own rules.

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4
Q

What challenges must companies overcome to survive in a competitive environment?

A

Companies must address liquidity (unable to meet financial liabilities) and solvency (liabilities exceed assets) problems, which can lead to bankruptcy or require restructuring for survival.

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5
Q

Why is a company’s relationship with its financial backers important?

A

A company’s relationship with financial backers is crucial for securing liquidity or solvency during tough times, such as through additional loans or capital injections.

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6
Q

What are the five theories of the firm?

A

The five theories of the firm are:

  1. Neoclassical Theory
  2. Transaction Cost Theory
  3. Resource-Based Theory
  4. Behavioral Theory
  5. Customer Value-Based Theory
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7
Q

What does the Neoclassical Theory of firm growth emphasize?

A

The Neoclassical Theory emphasizes achieving economies of scale in a competitive environment to minimize costs and determine the optimal firm size for cost-effective production.

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8
Q

What does Transaction Cost Theory focus on?

A

Transaction Cost Theory focuses on comparing external transaction costs with internal coordination costs, determining the scope of a company’s activities based on which ones are more cost-effective to perform in-house versus outsourcing.

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9
Q

What is the main idea behind Resource-Based Theory?

A

Resource-Based Theory explains a firm’s existence and growth by emphasizing the unique, rare, and hard-to-imitate resources and capabilities that provide competitive advantages.

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10
Q

What does Behavioral Theory explain about company size and existence?

A

Behavioral Theory explains that companies can survive by maintaining stakeholder cohesion, seeking compromises that balance profit and long-term survival, even if they don’t fully maximize profits.

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11
Q

What is the focus of Customer Value-Based Theory?

A

Customer Value-Based Theory emphasizes that a company’s existence depends on its ability to generate sufficient customer value, fulfilling customer needs and maintaining market relevance.

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12
Q

How does a company’s optimal size change according to Neoclassical Theory?

A

A company’s optimal size is determined by its ability to achieve economies of scale, and this size increases with new technologies, such as refrigeration, transportation, and advanced production methods.

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13
Q

Why does Transaction Cost Theory favor internal production over outsourcing in some cases?

A

Transaction Cost Theory favors internal production when the costs of managing and coordinating external contracts (e.g., complex service contracts) exceed the costs of internal production and control.

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14
Q

How does Resource-Based Theory relate to competition for resources?

A

Resource-Based Theory highlights that companies with unique and valuable resources can secure competitive advantages, especially in industries where resource access is crucial for success.

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15
Q

How does Behavioral Theory differ from the Neoclassical Theory?

A

Behavioral Theory emphasizes stakeholder management and maintaining long-term relationships, rather than focusing solely on profit maximization and the “rational” economic behavior proposed by Neoclassical Theory.

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16
Q

What happens to a company that fails to generate customer value according to Customer Value-Based Theory?

A

If a company fails to generate customer value, its existence is threatened, as it no longer fulfills its primary function and loses relevance in the market.

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17
Q

How does the neoclassical theory explain the production optimum?

A

The neoclassical theory explains that the optimal size of a firm exists where the marginal cost of production intersects with the average cost per unit produced, which allows the firm to survive in a competitive environment.

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18
Q

How do new technologies affect a firm’s size according to Neoclassical Theory?

A

New technologies, such as refrigeration and improved transport, enable firms to expand their market reach and thus increase their optimal size, facilitating global market access

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19
Q

How does Behavioral Theory explain the success of a multinational accounting firm during a recession?

A

Behavioral Theory explains that the accounting firm’s success during a recession is due to strong stakeholder relationships, such as connections with regulatory authorities, client loyalty, and investments in training and professional associations.

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20
Q

What role does customer value play in a company’s survival according to Customer Value-Based Theory?

A

Customer value is crucial for a company’s survival as it determines whether the company meets the needs of its customers, enabling it to thrive in a competitive market.

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21
Q

How do organizations interact with their environment?

A

Organizations interact with their environment by tapping into resources (e.g., labor, capital, knowledge, and demand for products) and contributing to the environment through their products and services.

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22
Q

What is the SGMM’s view on the relationship between organizations and their environment?

A

The SGMM examines the reciprocal relationship, where organizations rely on resources from their environment and also contribute value through their primary and secondary value creation.

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23
Q

How do organizations define their environment?

A

Organizations define their environment based on the resources they need, such as technology, skilled employees, or capital. These resources evolve into a specific configuration over time.

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24
Q

What does the dual focus of management entail?

A

Management has a dual focus on the organization and the environment, aiming to create sustainable value by addressing both internal and external demands and expectations.

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25
Q

What are interaction issues in stakeholder relationships?

A

Interaction issues refer to the concerns, expectations, and demands that organizations address through dialogue with stakeholders, such as employees, unions, or customers, to align interests and achieve success.

26
Q

How do environmental changes affect organizational agreements?

A

Changes in environmental spheres, such as increasing awareness of environmental impact, can require renegotiating agreements with stakeholders, leading to additional investments or changes in operations.

27
Q

What are the four key environmental spheres organizations interact with?

A

The four key environmental spheres are:

Economy
Technology
Nature
Society

28
Q

How do different environmental spheres function?

A

Each environmental sphere has its own goals and success metrics: economy focuses on profit, technology on innovations and patents, society on majority support, and nature on resource sustainability.

29
Q

Why are controversies common between environmental spheres?

A

Controversies arise because solutions in one environmental sphere (e.g., environmental standards) may affect others (e.g., increased costs impacting profits or jobs), requiring integrative solutions across stakeholders.

30
Q

What is the role of stakeholder analysis in managing environmental interactions?

A

Stakeholder analysis helps organizations identify and prioritize stakeholders, understand their concerns, and decide how to address them through dialogue and action.

31
Q

Who are stakeholders according to the SGMM?

A

Stakeholders are actors within the environmental spheres who are affected by or participate in the organization’s value creation, including customers, suppliers, media, politicians, and NGOs.

32
Q

What are the steps in stakeholder analysis?

A

The three steps in stakeholder analysis are:

  1. Define stakeholder groups
  2. Prioritize them
  3. Determine how to engage with each group.
33
Q

What is the strategic stakeholder concept?

A

The strategic stakeholder concept focuses on stakeholders who can influence the company’s success, such as investors, customers, and politicians, and is primarily concerned with their effectiveness.

34
Q

What is the normative-ethical stakeholder concept?

A

The normative-ethical stakeholder concept emphasizes an organization’s responsibility to consider the impact of its actions on all affected stakeholders, including residents and the broader community.

35
Q

How does the shareholder value approach relate to the strategic stakeholder concept?

A

The shareholder value approach is an extreme form of the strategic stakeholder concept, where the company strategy is primarily aligned with the interests of shareholders or owners.

36
Q

How would the normative-ethical stakeholder concept handle environmental investments?

A

Under this concept, managers would engage in dialogue with all relevant stakeholders, including directly affected residents, to find solutions for environmental investments, ensuring their concerns are addressed.

37
Q

What challenges do organizations face in dealing with multiple environmental spheres?

A

Organizations face challenges in balancing the goals and expectations of different environmental spheres, such as economic profitability, technological advancement, environmental sustainability, and societal needs.

38
Q

Why must organizations think integratively when managing environmental spheres?

A

Organizations must think integratively because actions in one environmental sphere (e.g., increasing environmental standards) can have consequences in others (e.g., higher production costs or reduced profitability).

39
Q

Why is integrative management important for organizations?

A

Integrative management is essential for organizations to survive and succeed, as it ensures the consideration of diverse stakeholders’ concerns both internally and externally.

40
Q

What does integrative management require in terms of functions and disciplines?

A

Integrative management requires collaboration across various functions or business subdisciplines within the organization, addressing cross-functional issues and integrating different perspectives.

41
Q

What are the key perspectives in integrative management?

A

The key perspectives in integrative management include:

  1. External integration
  2. Internal integration
  3. Integration over time
  4. Integration within management
42
Q

What is external integration in management?

A

External integration refers to the integration of the often conflicting interests of various stakeholders, including ethical approaches to dealing with these groups, ensuring cohesion among them.

43
Q

What does internal integration involve?

A

Internal integration involves aligning various functions and organizational units within the company, with governance, structure, and culture serving as points for integration.

44
Q

What is integration over time in corporate management?

A

Integration over time addresses the conflict between short-term success and long-term sustainability, considering various planning dimensions (operational, strategic, and normative) and development modes.

45
Q

What does integration within management mean?

A

Integration within management refers to handling the tensions that arise within management tasks and teams, such as differing decision-making methods, communication platforms, and reflective practices.

46
Q

What challenges might arise during the integration process?

A

Challenges include conflicting goals, such as which functional areas should take priority, whether short-term returns or long-term strategic development should be prioritized, and how to address stakeholder demands fairly.

47
Q

What is necessary when dealing with tensions in integration?

A

Dealing with tensions requires finding solutions that ensure the organization survives in its environment, are fair to stakeholders, and are ethically justifiable both in terms of outcome and process.

48
Q

Why are there no objectively “right” or “wrong” solutions in integrative management?

A

Many decisions in integrative management are complex and only become clear with hindsight. This requires managers to critically reflect on different viewpoints and their decisions.

49
Q

What personal skills are essential for integrative management?

A

Integrative management requires managers to possess not only professional but also social and personal skills, including communication, facilitation, decision-making, and the ability to self-reflect and critically evaluate their actions.

50
Q

What role do reflective specialists and managers play in integrative management?

A

Reflective specialists and managers are crucial as they are prepared to critically question their knowledge, actions, and the effects of their decisions on both the organization and the environment.

51
Q

Why do companies need an environment?

A
  • Actors (mostly organizations) need an environment that is as stable as possible and with which they can interact:
    ==> suply of resources (labor, capital, sale of services, etc. and mutual demands, requirements, expectations)
  • Actors are therefore involved in the structuring (“enactment”) of the environment relevant to them: an organizational environment is created
  • Analytically, environments can be viewed from two perspectives:
    ==> +/- clear boundaries, acotrs move in the field and actors build their field of existential relevance borders are unstable
52
Q

Why do organizations emerge, persist and grow according to the five theories of the firm?

A

Neoclassical theory:
Size depends on the production optimum (marginal cost = marginal return)
==> Management ensures the profit maximizing configuration of labor and capital (or technology)

Transaction cost theory:
size depends on minimal transaction costs (make vs. buy)
==> Management decides whether the hierarchy (internal) or the market (external) coordinates or produces more favorably

Resource-based theory:
Existence of a company depends on the resources available
==> Management procures/develops valuable, rare, hard-to-imitate resources (resource-based view)

Customer value-based theory:
Existence is dependent on successful satisfaction of needs
==> Management ensures that market performance is satisfactory (market based view)

Behavioral theory:
Development of a company is dependent on coalitions and rationalities
==> Management ensures (own) survival through sufficient profits and compromises with stakeholders

53
Q

What are controversies?

A

Changes in environmental spheres lead to controversies

A controversy revolves around a tense core topic that has a completely different meaning and effect depending on the stakeholder

54
Q

What are issues?

A

Features/appearances of the core issues from a stakeholder perspective on which controversies ignite are called issues

55
Q

What are positions?

A

Normative claims and demands derived from the “reading” around which controversies are formed are called positions.

56
Q

What connection do Media and controversies have?

A

Media serve as communication spaces and “communicative forms of staging” for controversies

57
Q

Which are concepts and criteria that can be used to select stakeholders?

A
  • Strategic stakeholder concept:
    Focus on the organization’s dependency
  • Normative-critical stakeholder concept:
    Focus on stakeholder concern
58
Q

Why are stakeholders important?

A

Stakeholders as important addressees of organizational communication

  • Environmental spheres and controversies only acquire a concrete effect and shape through exchange with stakeholders
  • Stakeholder interactions allow an organization to develop its specific environment
  • Stakeholder relations can stabilize and accelerate access to environment and thus to resources
  • Stakeholder relationships must be cultivated and continuously developed. They are subject to a dynamic co-evolution
59
Q

What is the “stake” of stakeholders?

A

Commitment, participation, share and support

60
Q

Fundamental approaches on stakeholder relations. Which are the two perspectives?

A

Perspective of power
- assessing the influence of others (individuals, groups, organizations) on one’s own scope of action
- Dependency on existentially relevant resources, good will (license to operate)

==> Strategic stakeholder concept

Perspective of responsibility
- Assessing the impact of one’s own activities on others and on the multitude of preconditions of civilization, acknowleding different temporal horizons –> sustainability
- Affectedness (existentially, without the possibility of evading)

==> normative-ethical stakeholder concept

61
Q

What is the strategic stakeholder concept?

A

Stakeholders are actors with concerns that inpact the organization (in a positive or negative way) and who are able to effectively influence an organization-specific configuration of resources (resource dependence)

To be properly approached and dealt with requires an attitude of the success-oriented, smart leader

At the center is a power-driven but still wise, handling of conflicts of interests

Own positions are established in the form of a reference to the functional success requirements (survival requirements) of entrepreneurial activity (strategic rationality)

Measure of success: Viability and assertiveness of the organization

62
Q

What is the normative-ethical stakeholder concept?

A

A stakeholder is potentially anybody - irrespective of their potential to influence the organization; of power; or of status
==> who holds dignity as a human being and therefore indisputable human rights and who is affected by/subject to the organization’s activities in positive or negative way

This requires the entrepreneurial attitude of a respectful, impartial, responsible world citizen

The focus is on the effort to a fairness-driven handling of conflicts of interests (reciprocal striving for a balance between taking and giving)

Own positions are established in the form of a reference to normative obligations, which result from the insight into and consideration of legitimate concerns of other human beings: ethical rationality

Measure of success: serving humanity