Chapter 12

Question 1

Divestment rituals

Answer 1

The first: Making a second hand item your own

The second: Moving away from your possession.

Question 2

Theory of dynamic social impact

Answer 2

Individuals create culture, which means culture is created bottom up.

Question 3

Ethnographic

Answer 3

Descriptions of peoples & cultures with their customs, habits & mutual differences.

Question 4

Marketers are encouraging millennial to contribute to marketing by posting pictures of themselves using brands or products. Y/N?

Answer 4

Yes.

Question 5

Gatekeepers

Answer 5

Allow or not allow the success of a trend. EX. southern rap music industry gatekeeper = strip club. if a stripper dances to a rappers music it gains popularity and the blessing to be worthy of promotion.

Question 6

Highbrows

Answer 6

Higher class, More educated, consume products such as classical music and visited museums.

Question 7

Lowbrows

Answer 7

Less educated, lower class. consume different types of art.

Question 8

Univorses

Answer 8

Lower class but consume only one type of art. pop culture.

Question 9

Reality engineering

Answer 9

When advertising and entertainment create a version of reality to sell a brand.

Question 10

Magic window

Answer 10

The degree to which students feel that TV represented the real world & how much it instructs them on how to behave.

Question 11

Cultivation Hypothesis

Answer 11

Studies the long term effects of tv.

Question 12

Co - Creative Process

Answer 12

Where business managers work with consumers to introduce a new product.

Question 13

Adopters

Answer 13

Consumers willing to try new things

Question 14

Domain specific Innovativeness

Answer 14

Socially contextualized, adopting innovation in relation to what others are doing.

Question 15

Fashion

Answer 15

Acceptance of new practices by various groups. we choose fashions that show off our stats and wealth.

Question 16

Trickle down theory

Answer 16

Fashion flows downwards, from higher classes to lower classes.
Prestige is measured by status and wealth.

Question 17

Trickle up theory

Answer 17

When lower classes influence upper classes.

Question 18

Van Restoff effect

Answer 18

Advertising is more effective when unexpected.

Question 19

Possession rituals

Answer 19

symbolic patterns of behaviours consumers engage in to share and understand their goods

Question 20

Exchange rituals

Answer 20

This is also a way for people to introduce others to new possessions, or share the possession they have

Question 21

Grooming rituals

Answer 21

ffords one opportunities to manage impressions (e.g., impression management). It also is a way to care for one’s possessions

Question 22

Omnivores

Answer 22

higher class & consume 2 kinds of art, classics and pop.