Chapter 11

Question 1

Subculture

Answer 1

Well defined segment within a larger society

Question 2

Cohorts

Answer 2

People born in the same era that experienced the same significant world event at the same time.

Question 3

Interbellum generation

Answer 3

born before the beginning of the last century, over 90 now.

Question 4

Silent Generation

Answer 4

People born between WW1 & WW2, between 78 - 89 now.

Question 5

War baby generation

Answer 5

born during WW2, 72 - 78 now

Question 6

Baby boomers generation

Answer 6

1946 - 1964. 53 to 71 now

Question 7

Generation X

Answer 7

1965 to 1985, 32 to 52 years old now

Question 8

Generation Y

Answer 8

born between 1986 and 2002, 15 to 31.

Question 9

Stereotype

Answer 9

Generalization of a person based on group membership likely to go unchallenged due to confirmation bias.

Question 10

Backfire Effect

Answer 10

When we discount information that contradicts our world view

Question 11

Chronological age

Answer 11

how many years a person has lived to which age/intelligence can be compared. ex. you should be able to read because you are in grade 3.

Question 12

WEIRD

Answer 12

WESTERN, EDUCATED, INDUSTRIALIZED, RICH & DEMOCRATIC.

Question 13

Generation Y’s are more computer savvy, more likely to complain if service is bad. T/F?

Answer 13

True.

Question 14

Grey Market

Answer 14

Silent & War baby generation.

Question 15

Confirmation bias

Answer 15

the desire to prove oneself correct

Question 16

Does new info challenge our self concept?

Answer 16

yes

Question 17

self concept

Answer 17

an idea of the self constructed from the beliefs one holds about oneself and the responses of others.

Question 18

Felt age

Answer 18

which is how they felt in relation to energy level and was different from their chronological age.

Question 19

Look age

Answer 19

as how they presented themselves via their image.

Question 20

Do age

Answer 20

related to leisure activities.

Question 21

Youth culture

Answer 21

is originally a Western phenomenon created through modernization and consumer practices whereby this age group lives a hedonic life of leisure.

Question 22

Generation Y are brand loyal. T/F?

Answer 22

True

Question 23

The explorers (baby boomers)

Answer 23

who are not fussy about where they go and where they stay.

Question 24

Livewires

Answer 24

like to go to where it is sunny and warm and are concerned about price and value.

Question 25

Vacationers

Answer 25

are concerned about price, value and how they will be received

Question 26

Homebodies

Answer 26

Don’t like to travel, if they do they only travel to visit family/friends.

Question 27

Feng Shui

Answer 27

which means wind and water, is about the balance of energy or qi, which flows through all aspects of life, including consuming

Question 28

Evoked culture

Answer 28

which is a culture that manifests as biological responses to environmental triggers, together creating cultural differences between people who live in geographically different regions of the same country