Chapter 11 Flashcards
Subculture
Well defined segment within a larger society
Cohorts
People born in the same era that experienced the same significant world event at the same time.
Interbellum generation
born before the beginning of the last century, over 90 now.
Silent Generation
People born between WW1 & WW2, between 78 - 89 now.
War baby generation
born during WW2, 72 - 78 now
Baby boomers generation
1946 - 1964. 53 to 71 now
Generation X
1965 to 1985, 32 to 52 years old now
Generation Y
born between 1986 and 2002, 15 to 31.
Stereotype
Generalization of a person based on group membership likely to go unchallenged due to confirmation bias.
Backfire Effect
When we discount information that contradicts our world view
Chronological age
how many years a person has lived to which age/intelligence can be compared. ex. you should be able to read because you are in grade 3.
WEIRD
WESTERN, EDUCATED, INDUSTRIALIZED, RICH & DEMOCRATIC.
Generation Y’s are more computer savvy, more likely to complain if service is bad. T/F?
True.
Grey Market
Silent & War baby generation.
Confirmation bias
the desire to prove oneself correct
Does new info challenge our self concept?
yes
self concept
an idea of the self constructed from the beliefs one holds about oneself and the responses of others.
Felt age
which is how they felt in relation to energy level and was different from their chronological age.
Look age
as how they presented themselves via their image.
Do age
related to leisure activities.
Youth culture
is originally a Western phenomenon created through modernization and consumer practices whereby this age group lives a hedonic life of leisure.
Generation Y are brand loyal. T/F?
True
The explorers (baby boomers)
who are not fussy about where they go and where they stay.
Livewires
like to go to where it is sunny and warm and are concerned about price and value.
Vacationers
are concerned about price, value and how they will be received
Homebodies
Don’t like to travel, if they do they only travel to visit family/friends.
Feng Shui
which means wind and water, is about the balance of energy or qi, which flows through all aspects of life, including consuming
Evoked culture
which is a culture that manifests as biological responses to environmental triggers, together creating cultural differences between people who live in geographically different regions of the same country
