Chapter 10 Flashcards

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1
Q

Macrosystem

A

Describes the culture in which individuals live. Cultural contexts include developing and industrialized countries, socioeconomic status, poverty, and ethnicity.

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2
Q

Culture

A

The system of information that codes the manner in which people in organized groups, a society or nation interact with the social/physical environment.

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3
Q

CCT ( consumer cultural theory)

A

Consumer Cultural Theory: The theory that culture is created by people in social contexts actively living their lives.
a stream of research focusing on consumption patterns as a social and cultural practice.

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4
Q

Consumer identity projects

A

Researchers study how identity is formed through consumption, which helps shape consumer practices.

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5
Q

Marketplace cultures

A

Where consumers are seen as cultural producers as well as consumers.

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6
Q

Pattern Perpetrators

A

social patterns of behaviour = norms. People perpetrate these norms, making them pattern perpetrators.

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7
Q

Has CCT helped facilitate the study of socio historic patterns? Y/N?

A

Yes. CCT has helped the study of socio historic patterns such as age, ethnicity, gender, community & class.

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8
Q

Injunctive Norm

A

What we should do (what others have done better)

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9
Q

Institutionalized norm

A

When a norm becomes institutionalized. ex. stopping at red lights.

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10
Q

Rituals

A

Specific patterns of behaviour typically used to mark special occasions.

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11
Q

Rite of Passage

A

Ceremonies that mark important transitional periods in a person’s life, such as birth, puberty, marriage, having children, and death.

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12
Q

3 Stages of Rites of passage

A

Separation - Recognition that your status is changing
Liminality - in between
Aggregation - assumed new status

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13
Q

Prestige Bias

A

we are more likely to copy people who are successful or popular vs people who are not.

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14
Q

Social Impact Theory

A

normative forces increase in strength with numbers and status. ex.. the more famous people buy a products the more likely we are to buy that product.

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15
Q

Black sheep effect

A

non normative behaviour is met with social disapproval

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16
Q

Personal gift giving

A

giving someone you know a gift to mark a special occasion

17
Q

Commercial Gift giving

A

giving a gift because the market is designated for gift giving.

18
Q

Gestation stage of gift giving

A

thinking about the person you are going to give the gift to

19
Q

Presentation stage of gift giving

A

How and where the gift is given

20
Q

Reformation stage of gift giving

A

one considers the influence of the gift, how it will be received, welcomed etc.

21
Q

Myth

A

Traditional narrative usually involving supernatural or imaginary persons & embodying popular ideas on natural or social phenomenon. –> explain stories

22
Q

Taxonomy of stories

A

All stories circle around seasons, (spring autumn winter summer) or ethos (romance comedy irony & tragedy)

23
Q

Emic Approach

A

when one acknowledges that a methodology must be sensitive to norma of value of different cultures.

24
Q

Etic approach

A

Assumes a one size fits approach —> ethnocentric

25
Q

what 4 brand traits do japanese consumers conceptualize?

A

excitement, competence, suspension, & sincerity

26
Q

Are japanese brands seen as more peaceful than american ones?

A

Yes.

27
Q

Hofstede’s Dimensions

A

Individualism/Collectivism, Masculine/Feminine, power/distance, Uncertainty/audience, long vs short term orientation.

28
Q

Dichter

A

Different products mean different things in different cultures

29
Q

Power/Distance

A

Acknowledging and accepting the social hierarchies and the imbalance of social power

30
Q

Individualism/Collectivism

A

independent and interdependent self construals

31
Q

Masculine/Feminine

A

contrasted by notions of achievement and success for masculine and nurturing and caring for feminine.

32
Q

Uncertainty/Avoidance

A

Uncertainty avoidance is the tension one experiences with ambiguity and change.

33
Q

Long/Short term orientation

A

a long versus short-term orientation has to do with considering the future or being focused on the past.

34
Q

Discursive Psychology

A

The study of language as psychological behaviour