Chapter 10 Flashcards
Macrosystem
Describes the culture in which individuals live. Cultural contexts include developing and industrialized countries, socioeconomic status, poverty, and ethnicity.
Culture
The system of information that codes the manner in which people in organized groups, a society or nation interact with the social/physical environment.
CCT ( consumer cultural theory)
Consumer Cultural Theory: The theory that culture is created by people in social contexts actively living their lives.
a stream of research focusing on consumption patterns as a social and cultural practice.
Consumer identity projects
Researchers study how identity is formed through consumption, which helps shape consumer practices.
Marketplace cultures
Where consumers are seen as cultural producers as well as consumers.
Pattern Perpetrators
social patterns of behaviour = norms. People perpetrate these norms, making them pattern perpetrators.
Has CCT helped facilitate the study of socio historic patterns? Y/N?
Yes. CCT has helped the study of socio historic patterns such as age, ethnicity, gender, community & class.
Injunctive Norm
What we should do (what others have done better)
Institutionalized norm
When a norm becomes institutionalized. ex. stopping at red lights.
Rituals
Specific patterns of behaviour typically used to mark special occasions.
Rite of Passage
Ceremonies that mark important transitional periods in a person’s life, such as birth, puberty, marriage, having children, and death.
3 Stages of Rites of passage
Separation - Recognition that your status is changing
Liminality - in between
Aggregation - assumed new status
Prestige Bias
we are more likely to copy people who are successful or popular vs people who are not.
Social Impact Theory
normative forces increase in strength with numbers and status. ex.. the more famous people buy a products the more likely we are to buy that product.
Black sheep effect
non normative behaviour is met with social disapproval
Personal gift giving
giving someone you know a gift to mark a special occasion
Commercial Gift giving
giving a gift because the market is designated for gift giving.
Gestation stage of gift giving
thinking about the person you are going to give the gift to
Presentation stage of gift giving
How and where the gift is given
Reformation stage of gift giving
one considers the influence of the gift, how it will be received, welcomed etc.
Myth
Traditional narrative usually involving supernatural or imaginary persons & embodying popular ideas on natural or social phenomenon. –> explain stories
Taxonomy of stories
All stories circle around seasons, (spring autumn winter summer) or ethos (romance comedy irony & tragedy)
Emic Approach
when one acknowledges that a methodology must be sensitive to norma of value of different cultures.
Etic approach
Assumes a one size fits approach —> ethnocentric
what 4 brand traits do japanese consumers conceptualize?
excitement, competence, suspension, & sincerity
Are japanese brands seen as more peaceful than american ones?
Yes.
Hofstede’s Dimensions
Individualism/Collectivism, Masculine/Feminine, power/distance, Uncertainty/audience, long vs short term orientation.
Dichter
Different products mean different things in different cultures
Power/Distance
Acknowledging and accepting the social hierarchies and the imbalance of social power
Individualism/Collectivism
independent and interdependent self construals
Masculine/Feminine
contrasted by notions of achievement and success for masculine and nurturing and caring for feminine.
Uncertainty/Avoidance
Uncertainty avoidance is the tension one experiences with ambiguity and change.
Long/Short term orientation
a long versus short-term orientation has to do with considering the future or being focused on the past.
Discursive Psychology
The study of language as psychological behaviour
