Chapter 12 Flashcards
What is the Quality of Websites?
The quality of a website is related to the quality of the content, the design of the website, the structure of the website and a website’s usability.
What are the steps to Understanding the Behavior of website visitors?
- Eye tracking and mouse tracking
- Facial scanning
- Neurological examination
- (digital) analytics
- User tests
What is a Scroll Map?
Map that displays colors that indicate where visitors stop scrolling on a website. Red means high viewing density, whereas cooler colors mean that there was less activity.
What is a Click Map?
Visualizes where visitors click or tap on the page, often showing the number of clicks and a percentage.
What is a Mouse Movement Map?
Illustrates where people briefly pause their mouse cursor.
What is Facial Scanning?
Research method where the facial expressions of the viewers are interpreted and translated.
What is Neurological Research?
The researcher uses Brians cans to check which parts of the brain light up with which emotional correspondents.
What is an Optimization Team?
This team may consist of a data analyst, a content manager, a digital marketer and someone for the technical implementation.
What is Conversion Rate Optimization (CRO)?
Optimizing the conversion (When a consumer from a target market performs a specific action, that the marketing message encourages).
What is The Viewing Order?
People tend to look at websites in the following order;
1. They notice the images
2. They notice the headlines
3. They notice the body of the text
What are Basic Motivators?
Topics that motivate people to pay extra attention.
1. Greed
2. Fear
3. Status
4. Self-Actualisation (achieving potential)
What Factors are Influenced by the Text and Visuals?
- Entertainment = The degree to which users find the experience enjoyable
- Social Appeal = The warmth, friendliness and sense of human connection viewers experience
- Educational Value = How the website provides useful and relevant information
- Sensory Appeal = How the website stimulates the viewers’ senses.
What are the Characteristics of a User-friendly website?
- Logical structure
- Clear system and consistency in the content
- Familiarity of content by using similar keywords
- Headline, titles and labels that hold meaning
- Content tailored to meet the expectations
- Content that sparks curiosity
- Accurate, relevant and up-to-date content
- Sufficient information to encourage repeat visits.
What is Breadcrumb Navigation?
Secondary navigation aid that improves customer experience by helping users understand their location on a website or mobile application.
What is the Card Sorting Method?
Respondents sort content presented on cards into groups of related topics or actions and arrange them in a logical order.
What is a Site-Search Box?
Common graphical user interface design element, one which allows the user to enter letters, words, and terms in a web search engine, database, website, archive, or list of options.
What is Inside Out?
Thinking of what the outside world would want to see from the inside.
What is Outside In?
Filling websites with content that is tailored to search queries.
What are Wireframes?
An image or set of images which displays the functional elements of a website or page, typically used for planning a site’s structure and functionality.
What are Confrontation Texts?
Short and action oriented. Text of 1-5 lines, contain the essence of the advantages, respond to motivators and consist of short sentences averaging less than 9 words per sentence.
What is Collapsible?
When people don’t read the entire text, make it collapsible, start with a summary.
What are Excuse Words?
Hope, try, do your best, soon. These words appear less reliable.
What are Weak Words?
Actually, in principle. Words that show doubt to the reader.
What are Strong Words?
Words that make the text more effective. Free, new, personal, reliable, now, temporary, quick, exclusively for, save, you/your, win and unique.
What is Imperative Tense?
Quick, short way of writing something and directly asking for interaction. Profit from…, order now.
What is a Responsive Web Design?
Websites adapt to the screen size of the device it’s being used on.
What is a Tablet First Design?
When the screen format of a tablet is used when first designing a webpage.
What is an Adaptive Design?
Separate, different content for each display format.
What is Shadowing?
Observing.
What is Cultural Probes?
Interviews.
What is a Hallway Test?
The researcher presents the app to their colleagues or people in the immediate circle, in order to gain more insights into the user experience.
What do Effective Apps deliver value by?
- Seamlessly aligning with the user’s context
- Making it easy to find and use information
- Focusing on specific tasks
- Simplifying data entry and app navigation
- Presenting information in a logical way
- Providing continuous feedback to the user as they input data
What is the Heart Framework?
- Happiness
- Engagement
- Adoption
- Retention
- Task success
What is the Task Completion Rate?
The percentage of successfully completed tasks divided by the average time taken to complete those tasks, typically measured in minutes.
