Chapter 1 Flashcards
What is Marketing?
Marketing is an integrated process that companies use to create value for customers and to build strong customer relationships in return for a reciprocation of value from their customers.
What is Digital Marketing?
It is a sub-process of marketing. Therefore, we can define digital marketing as a process in which organizations and customers use the internet to create value and products as well as exchange them.
What is the definition of Online?
It refers to a situation where there is a connection between computers. This can happen with computers, smartphones, tablets, smartwatches, etc. We use the term ‘online’ to mean ‘being connected to the internet’. Internet marketing, online marketing and e-marketing all mean digital marketing.
What is Ecommerce?
It refers specifically to selling products or services over the internet. Customers can complete transactions and make payments using a website. It a possibility within digital marketing. It’s simply defined as selling and buying online.
What is Ebusiness?
It’s a way of doing business with the assistance of digital technologies. It’s not only about the interaction with markets, but also about adequately establishing all of the processes that enable an organization to make their products or provide their services.
How does digital marketing play a role in customer interaction?
Internet-related techniques enable direct, real-time interaction with customers. Customer data is stored, allowing organizations to provide customized information.
The effect of this can be measured directly, which makes marketing more effective. The objectives can be met with less effort compared to an offline situation.
What is One-to-one Marketing?
New digital marketing technologies have accelerated the transition from mass marketing to individual marketing.
What is Individual Marketing?
Marketing aimed to fully tailor products and marketing or marketing efforts to the individual customer. Since organizations save a customer’s data, the internet increasingly allows the personalization of the marketing message.
What is Individual Proposition?
The definition of an individual proposition is a personalized offer. This comes after individual marketing.
What is Individualized Production?
Being able to make a T-shirt, shoe, or jewelry item the way you want it, you can personalize them. Producing items that are made specifically for you is individualized production.
What is the 5Ss model (Chaffey 2019)?
It’s Smith’s model that lists 5 objectives for Digital Marketing communications activities. The primary function is highlighting organization’s online communications with the target audience.
What does a good value proposition consist of?
- Products that offer a solution to the customer
- Straightforward process for allowing those goods and services to be found, purchased and used by customers.
- Convenient channels the customer can use to communicate with the organization about those products and services.
- A price that, from the customer’s point of view, matches the value of the product/service.
What is Market Sensing?
Market Sensing is a type of research technique that involves collecting qualitative data through series of interviews, focus groups and in-depth questionnaires designed to help management teams understand the external market in a more effective, efficient and emotive style.
What is a Touchpoint?
The organization’s main online meeting place
What are Corporate Sites?
Websites used to inform the public about the company’s online presence and recent activity and increase its recognition. It helps for the promotion of services and customer acquisition.
