Chapter 12

Question 1

What is content analysis?

Answer 1

Examination and coding of documents, texts, and media output

Question 2

What is the form of analysis?

Answer 2

printed
visual
audio
virtual

Question 3

What is it?

Answer 3

Qualitative or quantitative

Question 4

What is a document?

Answer 4

Any source of data
Can be read
Not necessarly produce or the purpose of the research

Question 5

What are example of document?

Answer 5

letters
diaries
autobiographies
website
photograph

Question 6

What are personal document?

Answer 6

diaries
letter
autobograpjies
visual object

Question 7

Scott criteria diaries, letter, auto

Answer 7

authenticy - did the author write the piece
cedibility - is the report factual? does it reflect the true?
representaton - accurately reflect people of different classes and gender
meaning - may be somewhat elusive

Question 8

visual object?

Answer 8

representativement?
photo not always available
no photopgrah significan
filter bias
choose photoprapgh

Question 9

what does gov doc include?

Answer 9

cencsus
votin
official
can be authentic

Question 10

mass media output

Answer 10

authenticity - authoship may be hard ascentain
credibility - oftern unvconvering of error or distorbtion
representativement - represent particulargroup

Question 11

what is a visual output

Answer 11

website
email
lisserve
discussion goup
chat room
social media

Question 12

Bias about visual output

Answer 12

authencity - not sure because anyone can make up
credibility - may not be correct
represen
represent - constant change in inform; may vary.
meaning - context, language barrier

Question 13

What thing need to be analyzed?

Answer 13

frequency of words, feminist/sprituality, race/politics, rave/drug
subjectr theme - manifest
vlue - positive or negative, personal or public ads

Question 14

What are two key concept of coding?

Answer 14

coding schedule - form where data is recorded
coding manual - set of instruction, number that correstpod to category

Question 15

potential pitfall in deviding coding

Answer 15

must be mutually exclusive
must be exhaustive
must be clear (this vs that)

Question 16

semiotic

Answer 16

scienve of sign - sutdeies of communication and menaing by looking at sign
seeks to expose hidden meaning
sign - something that stands for something else, suach as ellow traffic sign

signifier and signified

Question 17

What is signifier and signifeid

Answer 17

signifeir - thing that indivcate an underlying meaning

signified - the meaning that is pointed to

denotation - obvious meaning of signifier

connotative - secondary meaning that arise with the denotation

polysemy - recognize sign interpreted differently

Question 18

What is a conversation analysis?

Answer 18

structure of talk

Question 19

what is indexicality

Answer 19

things like pause and sound have meaning that depends on the context withi they exit

Question 20

what is reflexibity

Answer 20

examine how social order is created through communication

Question 21

What baout coneverstjanfs

Answer 21

fits into qualitative research
focus on reflexivity
contextutal understanding
constructionist ontology
data rom naturally occuring situation

Question 22

what does organized talk look like?

Answer 22

turn-talking
adjacenvy pair
- question and answer

Question 23

what is preference organization

Answer 23

prefered and non-prefered response

Question 24

What is a discourse analysis?

Answer 24

studies view of the world understandingof an object produce thorugh discorve
includes converstaion analysis
broader and more flexible: covers comnication
how linguistic categories shape peope
how the relationshp of power reproduce in the discorse

Question 25

What is a critical discourse analysis?

Answer 25

exposes political nature of the examie text, hierarchy, structure
social justics focus