Chapter 11

Question 2

what does qualitative research invovles?

Answer 2

size of group
selecting particpant
ask question
grouinteraction in focus froup
limitation of focus group
qualitative interview (without imeersina VS ethnograpy

Question 3

what about interview?

Answer 3

mostly used for qualitative research
ehthnipgraphy - usually invovlces a substain amount of qualitative inteviewing

Question 4

what are two type of qualitative

Answer 4

nstructure and semi-structure

Question 5

Key componnent of qualitative interview?

Answer 5

less structure
more natural conv
based on personal exp
part of ethnography
unstructure or semi-structure

Question 6

qualitative vs structure interview

Answer 6

more open ended
greated interesting interviewee perspective
tangent engour
flexible - may address topc introduce
rich - detail
interviewee often interviewed more than once

Question 7

unstructurce interviw?

Answer 7

into topic
ony broad topic of interest
converstaiton
no more than show interview guide
standt single question
responsdent answer are in free from

Question 8

sem-structure

Answer 8

longer intereview
free t reply anyway
queston in disorder
new question arise
there is a clear focus on the topic

Question 9

Prepapre

Answer 9

what is iteresting?
open to new issue
unstructure short list of issue
semi-struct - longer list of actual question

Question 10

good preparation

Answer 10

• degree of losse order to questioning process
  broad question related to issue
  language that understood by participant
  no leading queston
  no dichonomous

Question 11

before interview?

Answer 11

active listening
know about the topic
asking simlple quesiton
gentle sentitvei,
free express opinion and not intereupted
be flexible - respond new theme redirect discussion

Question 12

kinds of question

Answer 12

intro - tell me about your name
follow up - ask question and tell them to elaborate
when you said, what do you mean by that

Question 13

what is probin g questiong?

Answer 13

inviting reflec deeply without reference
what do you mean by this? can you give exmaple?
specifying factual

Question 14

directect qestion

Answer 14

do you find it easy to keep smilling when serving customers
best left until later in the interview, not influecne directin

Question 15

indirect quesiton

Answer 15

how do you feel about x? what do most people around here think the wya management trate its staff?

Question 16

structure question?

Answer 16

now- i would like to move to a different topic

Question 17

silence?

Answer 17

pause during interview, opportunity for them to reflect

Question 18

interpret question

Answer 18

do you mean that you leardership had to change grom encouraging to more directive

Question 19

what s the purpose of interview?

Answer 19

listen to interviewee
avoid bringing enxiety
ground interview idea and accound of behaviour

Question 20

interview topic?

Answer 20

value, belief, behaviour, ormal , relationship, place, eotion , encounter, stores

Question 21

after interview?

Answer 21

how interview went?
where interview conducted?
otehr feeling issue raised?

Question 22

recording and transcription

Answer 22

useelectronic
consent to record
transcrip:
parts you need
everything 5-6 hours to do 1 hours recap
training is require

Question 23

reflectivity - consturcted data

Answer 23

reflect how you w own intereaction with participant have effect
what was said
how it was said
what was left

Question 24

focus group

Answer 24

group of four or more
people can interecat with qnother interviewer
value focus gaining access to the meaning
wide variety of persective
bring out why people feel the way they do

Question 25

what do moderator or facilitaro do/

Answer 25

make sure discussion issue without direction
make sure all people participate

Question 26

what is naturalitic

Answer 26

bring out how individual collective make decision and interpretation

Question 27

how many group?

Answer 27

conduct 10-15 people
more if necessary
conduct focus group until you hit theoretical saturation: researcher predict what wil be said, no susbtain new information coming from the group.

Question 28

small group?

Answer 28

contraversial, comlex, emotional
opportunitie can arise do not happen with large group

Question 29

asking focus group

Answer 29

smlall group - open, claryfying refocuising

Question 30

limitation of focus gorup

Answer 30

less control
unwidely amount of data
difficult to analysi
personality traint dominant
difficult issue, social hierarchy, strongly opposed

Question 31

online interview, ocus group

Answer 31

6-8
serveral response at one
overcome geography
visual biases reduce
less reactive
often safe and friendly

Question 32

disdavantage of online

Answer 32

take longer
mreo disfficult to rapport
difficult to probe
high non-respose
moderator cannot
can’t indentify
online connecitoin

Question 33

advantage of ehnography over qualit

Answer 33

better seeing though eye of otehrs
beter leanring native languafge
thing stakne oregranted
unconvering deviant’hidden
steablish context people behaviour

Question 34

continue

Answer 34

issu are not observale
restroust past event
less intrusive
lingitudianla
greated breath
address specific issue