chapter 11.3 Flashcards
activities in getting products to the end user
place
businesses, people, and activities involved in turning raw materials into products and delivering them to end users
supply chain
the path that goods take through the supply chain
channel of distribution
a path directly from a manufacturer to end users without using intermediaries
direct channel
uses intermediaries to get the product from the manufacturer to the end users
indirect channel
businesses that creates goods and services
producers
Natural resources (raw materials), agricultural goods, finished goods
three types of products that are produced
businesses or people that take natural resources from the land
extractors
raise crops and livestock that are sold to end users
farmers
use supplies from other producers to make products
manufacturers
people and businesses between manufacturers/producers and end users
intermediaries (channel members)
sales and marketing activities for the business
transactional function
physically moving products from the manufacturers to distributors, retailers, or end users
logistics function
selling product to end users
facilitating function
purchases large amounts of goods directly from manufacturers ; distributor
wholesaler